Skip to main content
  • Conferences
  • Speakers
  • Skillcamp
Notifications
  • Strategies for Online and Offline Success
    ×
  • That Will Get You Speaking Engagements in 2024
    ×
  • For a Meeting or Talk
    ×
  • SpeakerHub's commitment to innovation and user-centric design.
    ×
  • How to Make Your Public Speech Professional and Memorable
    ×
  • SIGN UP
  • SIGN IN
  1. Home
  2. Find a speaker
  3. Shannon Peel
Shannon Peel's cover banner
Shannon Peel's picture
She

Shannon Peel

Brand Storyteller
MarketAPeel
Country or state 
Canada (British Columbia)
Available to 
Global
City 
Vancouver
Fee 
Languages 
English
Volunteer
Yes
Timezone 
America/Vancouver

Personal Details

Bio

Shannon Peel is the creative force behind the MarketAPeel Brand. She helps professionals and businesses define what they want to be known for and guides them as they create content to tell their stories to the marketplace. At the core of what she does is the belief that storytelling is a vital component to building the connections we need for our mental health, our productivity, and our relationships.

Current position (1)

Brand Storyteller

MarketAPeel

Degrees (1)
BA
UBC
1991 to 1994

Presentations

Presentations (5)
Using storytelling skills to improve leader’s communication skills

Communication between leaders and their teams can be improved with the most important aspects of storytelling - active listening and interviewing. The best storytellers know how to listen so they can understand their audiences and ask the right questions to draw out stories from others. Leaders who use these storytelling skill become better storytellers and form better relationships with team members by raising the understanding of everyone’s points of view.

Brands, social movements, and vulnerability

Waves of social movements gain popularity on social media and some brands have embraced these movements and have either shown their vulnerable side or their vulnerability. How can a brand tell a vulnerable story without becoming vulnerable themselves? Audiences will learn how brands successfully added their voice to these movements to redefine their ideal customer and how some became vulnerable to backlash by the emotionally charged group. This presentation looks at how a brand can tell a vulnerable story without becoming vulnerable themselves.

Know what you want to be known for before telling your story

This presentation dives deep into knowing who we are and how we communicate who our brand is and how it can help our customers. By knowing ourselves we can reduce fracturing of our brand stories online and stay consistent in our messaging. When we don’t know what our over reaching story is, we risk losing our customers along their journey. Audiences will learn how to define their brand, choose their keywords, and craft content for a consistent brand story.

Connect with your customer on their journey

Customer’s have a buyers journey and brands need to understand what that journey looks like so they can meet them along the path to their purchase. How can a business know what that journey looks like and ensure they are telling the right stories at the right time? This presentation strives to answer this question for audiences.

Changing our narrative from victim language to hero language

Life's traumas can leave us casting ourselves as the victim in our stories instead of its hero and making it hard for us to heal and rise above our situation. In this presentation audiences learn the difference between victim and hero language to help them rewrite their narrative and start on the road to recovery. When we rewrite our narrative using hero language we learn how to look at our trauma's from different points of view and take ownership of our story as heroes.

Past talks (3)
Craft a Brand Story to Elicit Empathy instead of Sympathy
YYC Resources Lunch n Learn
Virtual
September 20, 2022
Telling a brand Story
Podapalooza
Virtual
October 19, 2022
Leadership: Stories, meaning & Buy-in
Make it Safe Conference
virtual
October 27, 2022
  • All (2)
  • Videos
  • Photos
  • One sheet (1)
  • Press information (1)
This speaker hasn't uploaded any videos yet.
This speaker hasn't uploaded any photos yet.
This speaker hasn't uploaded any slides yet.
Brand Storytelling Services | MarketAPeel

Books & Articles (4)

BrandAPeel: Brand Storytelling in the Digital Age
MarketAPeel
0
Brand Stories Inspire Empathy
Before You Create Content SEO Guide
Where Journalists quoted Shannon Peel

Expertise (10)

PR & Communications
Media & Marketing
brand storytelling Brand Story Business Storytelling crafting your story Create your story Creative Storytelling Digital Storytelling Brand Communications
Recommendations
Why choose me? 

Brand Storyteller helping people know what they want to be known for and then telling their stories

Similar to Shannon
  • Keeya-Lee Ayre's picture
    Keeya-Lee
    Ayre
    Head of Marketing and Communications
    Catalyst Fund
  • Jim Signorelli's picture
    Jim
    Signorelli
    CEO
    Story-Lab, Chicago, Illinois
  • Doug Motel's picture
    Doug
    Motel
    Founder and Chief Visionary Officer
    Site Optimized
  • Cynthia Lockrey's picture
    Cynthia
    Lockrey
    Principal
    Lockrey Communications
  • Francesca Fichera's picture
    Francesca
    Fichera
    Storyteller - Actress - Writer
    Freelance
  • Speakers
  • Agencies
  • Events
  • How it works
  • Blog
  • Upgrade
  • Podcast
  • About us
  • Organizers
  • Terms of use
  • Privacy policy
  • FAQ
  • API
  • Contact
  • Corporate Speakers Bureau & CRM
  • Motivational speakers
  • Leadership speakers
  • Business speakers
  • Inspirational speakers
  • Keynote speakers
  • Corporate speakers
  • Celebrity speakers
  • Top 50 Business Speakers
  • Top 50 Leadership Speakers
  • Top 50 Motivational Speakers
  • Top 50 Technology Speakers

Get speaking tips & so much more!

Twice a month we send you speaking tips, training ideas and lots of useful updates.

© 2026 SpeakerHub
All rights reserved.

  • Facebook
  • Twitter
  • LinkedIn
  • SoundCloud