Shannon Peel | SpeakerHub

Personal Details

Bio

Shannon Peel is the creative force behind the MarketAPeel Brand. She helps professionals and businesses define what they want to be known for and guides them as they create content to tell their stories to the marketplace. At the core of what she does is the belief that storytelling is a vital component to building the connections we need for our mental health, our productivity, and our relationships.

Current position (1)

Brand Storyteller

MarketAPeel

Degrees (1)

UBC

1991 to 1994

Presentations

Presentations (5)

Using storytelling skills to improve leader’s communication skills

Communication between leaders and their teams can be improved with the most important aspects of storytelling - active listening and interviewing. The best storytellers know how to listen so they can understand their audiences and ask the right questions to draw out stories from others. Leaders who use these storytelling skill become better storytellers and form better relationships with team members by raising the understanding of everyone’s points of view.

Brands, social movements, and vulnerability

Waves of social movements gain popularity on social media and some brands have embraced these movements and have either shown their vulnerable side or their vulnerability. How can a brand tell a vulnerable story without becoming vulnerable themselves? Audiences will learn how brands successfully added their voice to these movements to redefine their ideal customer and how some became vulnerable to backlash by the emotionally charged group. This presentation looks at how a brand can tell a vulnerable story without becoming vulnerable themselves.

Know what you want to be known for before telling your story

This presentation dives deep into knowing who we are and how we communicate who our brand is and how it can help our customers. By knowing ourselves we can reduce fracturing of our brand stories online and stay consistent in our messaging. When we don’t know what our over reaching story is, we risk losing our customers along their journey. Audiences will learn how to define their brand, choose their keywords, and craft content for a consistent brand story.

Connect with your customer on their journey

Customer’s have a buyers journey and brands need to understand what that journey looks like so they can meet them along the path to their purchase. How can a business know what that journey looks like and ensure they are telling the right stories at the right time? This presentation strives to answer this question for audiences.

Changing our narrative from victim language to hero language

Life's traumas can leave us casting ourselves as the victim in our stories instead of its hero and making it hard for us to heal and rise above our situation. In this presentation audiences learn the difference between victim and hero language to help them rewrite their narrative and start on the road to recovery. When we rewrite our narrative using hero language we learn how to look at our trauma's from different points of view and take ownership of our story as heroes.

Past talks (3)

Craft a Brand Story to Elicit Empathy instead of Sympathy

YYC Resources Lunch n Learn

Virtual

September 20, 2022

Telling a brand Story

Podapalooza

Virtual

October 19, 2022

Leadership: Stories, meaning & Buy-in

Make it Safe Conference

virtual