Jim Signorelli | SpeakerHub

Personal Details

Current position (1)

CEO

Story-Lab, Chicago, Illinois

Achievements (2)

U.S Bank Leader's Award

International Book Award in Marketing and Advertising

Degrees (1)

Advertising M.A.

M.A. Michigan State University

1977 to 1978

Bio

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StoryBranding Expert

Jim Signorelli .

Author of StoryBranding

• Internationally- awarded, best-selling author

• 35-year veteran of the advertising agency business,

• US Bank’s Smart Leader’s recipient

• CEO of one of Chicago’s top advertising agencies.

What is your brand's story? How do you find it? How do you tell it?

Jim’s award-winning book, StoryBranding™: Creating Stand-Out Brands Through The Power of Story, is the product of his efforts to provide entrepreneurs with a set of practical tools they can use to better attract, build and maintain customer relationships. It compares brands to stories and shows how to create brand identities the way authors develop their main characters. Since it first appeared on bookstore shelves, StoryBranding has gained worldwide recognition and is considered by many to be the seminal book on entrepreneurial branding

Jim Signorelli is a 35-year veteran of the advertising industry. His client list included Citibank, General Electric, Toshiba, Burger King, Kraft Foods, KFC, just to name a few.

In 1999, he founded eswStoryLab which became one of the fastest-growing advertising agencies in Chicago (Source: Crain’s Chicago Business. Jim sold his agency in 2015 and decided to apply his branding chops to help entrepreneurial and start-up companies where the subject of branding is either misunderstood or mired in complexity.

Humorous, energetic and passionate. Those are the words audiences use to describe Jim. Whether he speaks to a large or small audience, he always gets the highest marks on feedback forms and is often asked to return.

If your audience is comprised of people who own a business or who are thinking of going into business for themselves, Jim’s keynote will be something they’ll never forget.

Bio #2

Presentations

Presentations (3)

Creating Stand-Out Brands Through the Power of Story

Comparing brands to stories is a very simple yet highly effective way to determine how you should go about the branding process. The StoryBranding Processl™, which is the subject of Jim Signorelli's award-winning book, will be discussed with examples and, of course, stories. This is a very entertaining and enlightening presentation especially relevant to entrepreneurs and start-ups. When you walk out of the room, you will have a new tool that will help your brand stand out against competitors and foster stronger bonds with existing customers. You will also know how to turn your employees into brand advocates.

Storytelling For Leaders

This is a training program for leaders in the use of oral storytelling. Learn how to better engage, influence and motivate others using specific storytelling methods. This training program has been used by companies like Microsoft, IBM, Wrigley, Coldwell Banker, Capital One, Coca-Cola and many other companies around the world. For an in-depth overview of the program, visit https://story-lab.net/storytelling-for-leaders/

Storytelling For Sales

This is a training program for sales professionals and change agents. It is designed to provide participants with practical storytelling methods that will engage, influence and motivate audiences. It is currently being taught to major companies in 22 countries around the world. For an in-depth overview of the program visit https://story-lab.net/storytelling-for-sales/

Workshops (2)

Storytelling For Leaders/Salespeople

Full day

In either workshop, participants will receive hands-on training on the use of storytelling methods and patterns used to influence, motivate and inspire others. This is offered as a full day or half-day workshop. Trial workshops are available as well (see http://bit.ly/trialworkshop for specific information).

StoryBranding : Creating Stand-Out Brands Through The Power of Story

90 minutes

Based on two best-selling, award-winning books on this subject, your team will see the brand they manage through an author's lens – the same lens that authors use to give their stories clear focus. As a result, your management team will finally come to a consensus in answering the oft-asked question: t“What does our brand stand for?” And together, , we will work to bring their newly found story to life.

Past talks (3)

Storytelling for Leaders

Training for Capitol One Managmeent Team

Mclean, Va.

December 31, 2015

Storytelling For Sales

Training for Microsoft Sales Team

Redmond, Washington

December 31, 2015

Creating a stand-out brand through the power of story

Keynote :PRSA Communications Conference (twice)

Portland, Oregon