Keeya-Lee Ayre

Keeya is a dynamic force in the world of communications, currently leading the charge at BFA Global as the Head of Communications and Influence. Her role is a tapestry of innovation and impact, weaving together strategic vision, content creation, and expansive digital and media outreach. At the heart of her work is a passion for climate resilience, where she empowers early-stage African companies through the Catalyst Fund, turning their stories into powerful narratives that resonate globally.

Her journey to BFA Global is paved with over a decade of international experience, marked by significant roles such as spearheading global marketing and communications at GSMA for the Mobile for Humanitarian Innovation program. Keeya's roots in strategic communication stretch back to co-founding a community-led organization in Australia, crafting strategies for the UN in New York, and advocating for refugees and peacekeeping globally.

Academically, Keeya has a Master's in Applied Anthropology from the Australian National University, a Graduate Certificate in Australian Migration Law, and a BA in Anthropology and Sociology from the University of Western Australia. Her expertise is further enriched by a professional certificate in Social Impact Storytelling from Georgetown University. A former Huffington Post contributor, World Economic Forum Global Shaper Alumnus, and TEDx speaker, Keeya is a storyteller at heart, shaping narratives that inspire and drive change.