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  1. Home
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  3. Vanessa Lanham-Day
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Vanessa Lanham-Day

Business growth inspirer, mentor and speaker
OnTrack Marketing
Country or state 
United Kingdom
Available to 
Europe
City 
Guildford
Fee 
Languages 
English
Volunteer
Yes

Personal Details

Bio

Vanessa’s business is On Track Marketing, where she delivers intensive business growth mentoring programmes to business owners, as well as leading her Mastermind group. Vanessa describes herself as being all about … ‘Inspiring and empowering business owners to fulfil their marketing and business growth potential’.

As she says, “If you want to grow your business, you need to get good at marketing – it really is that simple. Understanding the art – and the science – behind attracting and keeping customers is the only sure way to achieve growth. Everything else is just admin.”

In order to have any impact on your bottom line, you need to be doing marketing, not just talking about it, planning it or refining it. Vanessa is all about inspiring you to take action – but always with total clarity about where you are going and what you want to achieve.

Vanessa has been elected Fellow if the Chartered Institute of Marketing and has been voted one of the Top 50 Business Advisers in the UK, by Enterprise Nation. She was Entrepreneur’s Circle Business Growth Advisor of the Year, as well as being nominated as one of Jacqueline Gold’s WOW ‘Women in Business’ Awards in 2016.

Current position (1)

Business growth inspirer, mentor and speaker

OnTrack Marketing

Achievements (1)
FCIM

Fellowship of the Chartered Institute of Marketing

Degrees (1)
Mixed Science & Engineering - with Marketing
University of Surrey
1976 to 1980

Presentations

Presentations (4)
Keep it Simple! – Five Powerful Pareto Principles to Fast Track Your Marketing

This talk is all about ... using the 80/20 Rule to Achieve BETTER Results … FASTER

Most business owners spend all day juggling their priorities and – although vitally important – time spent on marketing and business growth often plays victim to the more immediate demands of customers, staff and admin.

In one of Vanessa's trademark ‘no-nonsense’ and highly practical talks, she shares five ‘Pareto Principles’ – the 80/20 rule – that will help you get properly focused and achieving results quickly. As she says, “Accepting that you’ll never ‘get it all done’ is critical. Meaning it’s time to find out what works – and do more of it – NOW.”

Notes:
This session takes approx 30-45 mins to deliver and benefits from 15-20 minutes of interaction after.

5.5 lightbulb moments ...

This talk is all about ... unlocking the marketing plan that is massively more likely to deliver the results you want

In this talk Vanessa shares her key insights from working with hundreds of small business owners, with five (and don’t forget the all-important half!) essential business growth strategies that have proved to be the most powerful ‘lightbulb moments’ for business owners, time and time again.

If you know you’re not tapping into the potential in YOUR business – then you need to attend this session.

Notes:
This session takes approx 75 mins to deliver and benefits from 20-30 minutes of interaction after.

Speak up! Creating meaningful talks that deliver business leads Leveraging the power of being the ex

This talk is all about ... leveraging the power of being the expert at the front of the room

Finding easy ways of getting your message out to as many of the ‘right’ people as possible is the marketing leverage all business owners strive for. And being a speaker provides perfect ‘one to many’ opportunities that any business owner should seek out and embrace.

So, if you are keen to explore the potential of using business speaking as a marketing channel, then Vanessa will give you a clearly defined structure for talks and presentations that deliver meaningful results – rather than simply a round of applause. Includes lots of practical ideas.

Notes:
This session takes approx 75mins to deliver and benefits from 15-20 minutes of interaction after.

Why EVERY business needs a marketing funnel

This talk is all about ... the fact that most business owners have no idea how a Marketing Funnel works - or why it is central to EVERYTHING you need to do to grow your business

When Vanessa talks to owners of small businesses, the most frequent answer she gets to her question …”How would you describe your marketing process?” is ‘Sporadic and scattergun!! Sound familiar?

In this short talk, Vanessa will show you how EVERY small business can benefit from an organised marketing process and structured funnel. As she says … “It’s the science behind great marketing and is absolutely fundamental to anyone who wants to grow beyond running a lifestyle business”.

Notes:
This session takes approx 30 mins to deliver and benefits from 15-20 minutes of interaction after.

  • All (1)
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  • Slides (1)
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Vanessa on marketing ...
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Expertise (5)

Media & Marketing
Business
Business Growth Small Business Coaching Marketing

Awards & certifications (2)

Top 50 Business Adviser
Enterprise Nation
2016
Business Growth Adviser of the Year
Entrepreneur's Circle
2012
Recommendations
Why choose me? 

I am an inspiring and energised speaker on marketing and business growth for small businesses.

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