Tony Loyd

As a business leader, you want to attract customers, talent, and capital to your business. But how? In a recent survey, Nielsen found that customers, employees, and investors all want to do business with companies that make a social impact.

* 66% of respondents will pay extra for products and services from companies committed to positive social and environmental impact. And, among Gen Z, those born after 1995, 72% will spend more on cause-based products.
* 67% of those surveyed prefer to work for socially responsible companies.
* 59% of investors want to invest in companies that have a social mission.
How can you tell your stories of corporate social responsibility in a way that attracts customers, talent, and capital?

The way you spend your time is the way you spend your life. On average, working Americans spend 36% of our weekdays sleeping and 37% of our days at work. So, two-thirds of our weekdays are spent either asleep or at work. If you want to live a meaningful life, you have to find a way to bring meaning to your work.

As a purpose-driven nonprofit leader, you make an impact. But, resources are shrinking. New tax regulations are slowing contributions. Governments are pulling back. And corporations are not as generous as perhaps they once were. You’re looking for new sources of earned income. But what are the first steps? How do you get started on the path to creating a social enterprise?