Susan Reed

Susan Reed is passionate about the role creativity plays in innovation and has spent the last two decades deconstructing and replicating the way people create and think. Often referred to as a “creative scientist”, two of Ms. Reed’s most significant contributions include the deconstruction of disruptive creation into a series of seven thinking patterns and an acute understanding of how to blend critical and creative thinking to build advanced problem-solving teams.

In the past, she has served as guest speaker for audiences that include the U.S. Congress, American Marketing Association, Small Business Administration, Department of Defense/U.S. Air Force, Brand Innovation Summits, Universities, Minority groups, Women’s groups, International Marketing Forums, and a wide range of industry groups. She covers topics related to:

• Transforming Innovation Practices in Corporations, Non-profits, and Government

• Unlocking Genius Thinking Patterns and Innate Creativity

• Achieving Disruptive Thinking by Blending Creative and Critical Thinking

• Managing Risk using Unique Portfolio Views

• Launching Innovation Operating Systems

• Building Innovation Teams that Lead to Implementation

Susan Reed has helped launch more than 175 products and services in over 25 different categories for more than 150 brands that exist in the non-profit, for-profit, and government sectors. Her rich experiences have led to a deep understanding of innovation practices; where they succeed, and where they fail. Informed and inspired by socially responsible leaders and brands, Ms. Reed has successfully integrated environmental and social awareness as a core growth strategy.