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  1. Home
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  3. Rob Liano
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Rob Liano

CLC
Sales Strategist, Speaker
Rob Liano LLC
Country or state 
United States (New York)
Available to 
Global
City 
Brooklyn
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Bio

Best Selling Author ✪ Sales Strategist ✪ Motivational Speaker

If all the world’s a stage, then Rob Liano is front and center. Highly engaging and energetic, Rob Liano is a Best Selling Author, Dynamic Speaker & Sales Strategist. His enthusiastic style, empowering content and genuine delivery, has earned him a reputation as a results-driven speaker.

His introduction to sales came during his late teenage years when, following in his father’s footsteps, he knocked on doors selling vacuums. Though some of the old-school sales lessons he learned stuck with him throughout his career of nearly 30 years, he continuously improved his craft through avid study, trial and error, and thinking outside of the box–discarding archaic techniques that no longer proved effective.

This led him to pioneer many new and creative solutions. By pairing some old–and a wealth of new–techniques, he developed a logical, innovative and non-failing system of selling. His work ethic, dedication to refining his craft, and straightforward manner of delivering a message, enabled him to become a renowned sales strategist.

That’s when he had a breakthrough!

His innovation, passion for serving others and dedication to excellence allowed Rob to change the face of insurance sales. He revolutionized an industry who’s primary focus was on product training, yet extremely limited on imparting sales skills. By implementing a new and improved sales process, his methodologies became the catalyst for agents and agencies to reach top producer status and has transformed stagnating businesses into multi-million-dollar producers.

Choosing to have a greater impact and considering deficiencies exist in all sales realms, Rob pioneered a series of bootcamps, seminars and coaching programs to not only inspire others, but to instruct. He pairs both old and new concepts to create an innovative and non-fail system of sales and he wishes to share it with the world, whether on stage or a single phone call. His “how to” of actionable insight turns salespeople into sales professionals.

In this technological era of instant gratification, many old-school techniques just don’t cut it. Rob Liano’s modern, cutting-edge, easy-to-implement sales insights will amplify your sales career, and open the door to closing more sales.

The impact Rob has expands beyond the walls of a business. He has spoken in schools, inspiring both teachers and students to follow their passion and stand out amongst the crowd. His enthusiastic style, valuable content and genuine delivery, has earned him a reputation as a results-driven speaker. Whether you’re seeking a funny and rebellious Master of Ceremonies, an interactive bootcamp or a keynote session for your next sales conference, Book Rob Liano today and get ready to rock!

✺ Endorsements include Fortune 500 companies Estee Lauder, UnitedHealthOne, Assurant, AT&T Mobility and Humana.

✺ Rob has been cited by USA Today, ABC, NBC, CBS, FOX, CNN and Worth.com.

Current position (1)

Sales Strategist, Speaker

Rob Liano LLC

Degrees (1)
Sales
Life is sales
2000 to 2010

Presentations

Presentations (10)
BORN TO SELL

We are born salespeople. Why? Because the first thing we do after learning to speak is, ask questions, tons of them. Little did we know that was a critical component to mastering sales. And then adulthood came and ruined us! Luckily, in this fun and informative session, Rob Liano covers essential sales and business skills we learn from our toddler through teenage years, that will dramatically impact your success.

Insight covered:

★ The cookie jar
★ Cheerleading
★ My dog ate my homework
★ The little engine that could
★ Your princess dress and superhero cape
★ Hide and seek
★ Baby steps

THE CLIENT MAGNET

IIn sales and business, your livelihood is dependent upon client acquisition and client retention. This content rich session will walk you through every area of prospecting, improve areas of weakness and break down the action steps necessary to beat the competition and learn how to attract clients regardless of the lead source.

It's curated from content Rob has used successfully when training Fortune 500 companies and will empower you to increase your client base and of course, your income.

Topics include:

★ Content marketing
★ Social selling
★ Cold calling
★ Warm calling
★ Retaining clients
★ Gaining referrals

A KICK IN THE ASPIRATIONS

When it comes to motivation, one size doesn’t fit all, and this creates a major challenge simply due to the fact that every business, school, group or franchisee is made up of individuals. To be effective, you must determine what inspires the individual and meet them at their level of motivation. Then you must provide actionable insight to empower them to meet and exceed their goals. In other words they need a swift kick in the aspirations! That's exactly what this fun and interactive session provides with the following insight:

★ Four Aspects of Career Engagement
★ Three Components of Motivation
★ Rediscovering Your WHY
★ Impacting Others
★ Intrinsic & Extrinsic Motivation
★ Perception Redirection
★ The Talent Show
★ Vision Revision

SALES SECRETS OF TOP PERFORMERS

After analyzing his own accomplishments, interviewing hundreds of successful salespeople and conducting months of research, Rob Liano compiled the defining factors when it comes to being world class.

In this action packed, interactive session, attendees will explore sales methodologies devised to increase sales, improve retention and position you to obtain more referrals. You’ll be taken through the 12 attributes necessary to set yourself apart from the competition.

Strategies include:

✺ Engaging the Prospect
✺ Hot, Warm and Cold Calling
✺ Qualifying Sales
✺ 3 Ways to Build Value
✺ Assuming the Sale
✺ The Most Effective Closing Phrase
✺ First Rate Follow Up
✺ Retention Reinvention
✺ Establishing your expertise

MASTERING TELESALES

If 92% of all customer interaction involves a phone, how effective is your team at engaging the prospect, qualifying the sale and closing? In this session, Rob Liano shares strategies that are essential to mastering telesales, and are easily adaptable to face to face sales.

Insight covered:

✺ Engaging the Prospect
✺ Why Cold Calling sucks
✺ Warm calling isn’t always so hot
✺ Stop bobbing for apples
✺ Qualifying vs disqualifying
✺ Focused follow up
✺ To leave or not to leave, that is the voicemail
✺ The Telesales Process

PRESENTING WITH PRECISION

With competition everywhere, a great product or service isn’t enough anymore. Many sales deficiencies are directly related to the design, scripting and flow of the sales call. Successfully qualifying, assessing needs, building value, handling objections and closing, are all dependent upon a meticulously crafted delivery.

Topics include:

✺ Core Presentation Design Components
✺ How the open impacts the close
✺ Three Ways to Build Value
✺ Maintaining Buying Desire
✺ Preventing “Objections”
✺ Increasing cross sales
✺ Eliminating buyer’s remorse
✺ Developing trust
✺ Establishing your expertise
✺ The new ABC’s of sales

OBJECTION? OVERRULED!

When it comes to handling objections, how prepared is your sales force? Are their rebuttals more like arguments? Are they letting sale after sale go? Most sales are lost when prospects aren’t quite ready to commit at the close. This in depth session exposes the myth behind objections and rebuttals and shares the most effective responses to turn that why, into a buy.

Training topics:

✺ There’s no such thing as an objection
✺ Increase ROI
✺ Stop Chasing Maybes
✺ 5 sales obstacles
✺ Have more confidence at the close
✺ Stop being a “but” head
✺ When isolation is good
✺ Stop Letting sales go
✺ Increase Cross Selling opportunities
✺ Qualifying follow up appointments

SETTING SMARTer GOALS

What are S.M.A.R.T. goals? It’s a concept that has been around for years. Rob Liano has taken it a step further and created SMARTer Goals to provide you with a simple, logical way to get better results, move you out of your comfort zone and allow you to achieve success faster, without the stress. It’s a simple process to kickstart your progress.

You will learn how to:

✺ Define Goals
✺ Refine Goals
✺ Design Goals
✺ Properly Set Goals
✺ Achieve Goals
✺ Reward victories
 

A THREEFOLD CORD IS NOT EASILY BROKEN (Teamwork)

Teamwork involves different people and different groups across your business working together to maximize their efficiency and reach a common goal. Teamwork also allows employees to take greater responsibility for decision making while controlling more of the work process. This leads to improved morale and increased productivity.

So why is it often challenging to make the team, work together?
It's simple, they lack faith. If an employee doesn't have faith in the vision of the leadership, the goal, their co-workers and their own ability, the team will fail.

This fun and interactive session restores that faith by imparting the following insight:

✺ Commitment and Purpose
✺ Objectives/Goals
✺ Why Childishness is Essential to Success
✺ The Brainstorm
✺ TLC: Trust, Love and Communication
✺ Talent Scouts
✺ Fear Factor
✺ Accountability You Can Count On

CHANGE IS GOOD, YOU GO FIRST! (Change Management)

Many CEO's involved in transitioning share the same three concerns:

1. How the work force will react

2. How they can get their team to work together

3. How they will be able to lead their people

Even though at some point, everyone knows, change is inevitable, businesses often encounter transitioning individuals, teams, and organizations that are reluctant to change.

This has to change! Preparing and supporting individuals, teams, and organizations in making organizational changes is critical to business success.

No single methodology fits every company, but there is a set of practices and techniques that can be adapted to a variety of situations. In this session employees and management will gain insight into the following powerful topics.

✺ The 4 reasons we fear change
✺ Embracing change
✺ Learning to adapt
✺ Using the past to move forward
✺ Build trust
✺ Three levels of accountability
✺ Be a gift by being present

Past talks (4)
Sales Secrets of Top Producers
ASI
Orlando, FL
January 2, 2018
No Fail System of sales (Interactive boot camp)
ASI
Dallas, TX
January 24, 2018
Objection? Overruled!
ASI
Chicago, IL
July 23, 2018
Born to Sell
Amerilife
Tampa, FL
November 22, 2018
  • All (2)
  • Videos
  • Photos (1)
  • One sheet (1)
This speaker hasn't uploaded any videos yet.
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Books & Articles (7)

Counter Attack (Best Seller co-authored with Brian Tracy)
Celebrity Press;,
2011
Pick Me Up! When You Feel Down
Create Space,
2014
When’s the Last Time One Sentence Increased Cross Sales by 340%?
Why Coffee is for Closers
Are You Qualified to Sell?
Talk Talk! Sales Tips From ’80s Music
How “Million Dollar Listing” Teaches us what NOT to do in sales (and life)

Expertise (10)

Business
Leadership
Sales Training Telesales Corporate sales B2C Sales B2B Sales fun motivational speaker Christian Motivator Business motivation

Reviews

Testimonials (3)
  • Rob came in to speak with my department at Estee Lauder on innovation, creativity, time management, and work ethic. Rob was able to make an impression on everyone in the department. Each person took something different away from his presentation.
    Jill Hilton - CPP Estee Lauder
    Verified
  • We brought Rob in for a five-hour Rock Star Sales Training session in front of our Top Producers. These are brokers already producing at a very high level. Each told me it was some of the best training in sales they had ever received. I would highly recommend Rob Liano’s training to any sales force looking to increase their production.
    Rick Notter
    Verified
  • Rob is not just another motivational speaker that you run into at sales meetings. He’s a common sense speaker that makes you think, with easy to apply concepts that work. His approach to speaking is with excellent examples that you will remember when you are inthe field. His approach creates a thought provoking concept of success. Rob is a gifted speaker that you never get tired of listening to.
    Jerry Wisniewski CPP Signature Agent at USABG
    Verified
Recommendations
Why choose me? 

Motivation isn't enough, a speaker must impart actionable insight to be effective, that's what I do.

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