Nithya is an catalyst for fresh perspectives, a champion of new possibilities, and a provocateur of inspired action. As a visionary leader and natural storyteller, she recognizes the power of narratives to foster connection, build empathy, and ignite change. Nithya empowers brands to rise above the noise with purpose and conviction, placing their audience at the heart of every decision. Passionate, purposeful, and grounded, she collaborates with those ready to embrace bold strategies—not just to stand apart, but to lead with intention and create a lasting impact.
As President & CSO at T1, a full-stack sponsorship marketing agency, Nithya spends her days at the intersection of audience desires, business objectives, and brand storytelling. At the same time, she focuses on building a culture that unleashes the potential of people, breaking down preconceived notions that have long defined the agency world.
Nithya is a dynamic, high-energy speaker who brings passion and insight to every stage she steps on. With extensive experience speaking both virtually and in person, she has captivated audiences across Canada, the UK, Spain, Malta, and Saudi Arabia. Her talks are known for being engaging and thought-provoking, drawing on her deep expertise in brand storytelling, leadership, and marketing. Whether addressing large crowds or intimate groups, Nithya’s ability to connect with her audience and deliver powerful, actionable insights makes her an unforgettable speaker.
Her career spans the marketing communications spectrum across diverse industries—from energy and CPG to cannabis and tech—on a global scale. Nithya has worked in Spain, the UK, India, and now calls Toronto home, though she originally hails from Alberta. She holds a Bachelor of Commerce in international business and strategic management from the University of Alberta.
Outside of work, Nithya has served on the Board of Directors for AIESEC Canada and Manifesto, and takes pride in mentoring brilliant women of colour.
