Nina Etienne | SpeakerHub

Personal Details

Bio

Nina Etienne is a Cambridge-educated Marketing executive with deep experience in management, leadership, e-commerce and financial services. Over her almost 20 year career to date, Nina has found success leading numerous marketing teams for companies such as Barclays, HSBC, PayPal, SumUp. Nina is an experienced professional with expertise in building brands, defining company purpose and meaning and reaching targeted audiences across B2B and B2C.

Nina began here career in the world of traditional banking as a Campaign Manager at Barclays before being appointed VP of Corporate Marketing in 2010. Here, Nina delivered cross-channel integrated marketing plans for global product teams, as well organising and overseeing the delivery of global sponsorships and events. Nina built on her corporate experience by leading marketing teams at HSBC and Paypal, before becoming Head of EU Marketing at N26. Whilst at N26 (one of the biggest fintech unicorns in Europe), a key aspect of her role was building and defining brand image and voice, whilst also focusing on growth strategy and associated marketing.

In April 2021, Nina joined SumUp to head up product marketing – taking responsibility for company messaging, growth and reaching new stakeholders. Since joining, she has been driving the effort to ensure SumUp’s product messaging and evolved value proposition reaches potential merchants and small business owners. In November 2021, Nina was appointed VP of Marketing for Europe, overseeing SumUp’s entire marketing strategy for Europe and helping to communicate SumUp’s mission as the company expands into new markets. From November 2022, Nina took on the remit to run all Marketing efforts globally.

Nina is an Official Member of the Forbes Communications Council and is a Judge for The Drum Awards. She is a published writer for Forbes and The Drum, and has creating her own content series "Nina's Nuggets" and Podcast "Same Sh*t Different Toilet."

Nina has deep experience in - and a passion for - building healthy and diverse organisations and she is a proud change maker for women starting their journey in business and leadership.

Current position (1)

Global VP Marketing

SumUp

Degrees (1)

MA Geography

University of Cambridge

2002 to 2005

Presentations

Presentations (4)

Smashing the boys club: how to break the glass ceiling

Women represent half of the world’s population, half of the world’s potential, half of the world’s hopes. Most of us would confidently agree with the United Nations that gender equality is a fundamental human right and a “necessary foundation for a peaceful, prosperous and sustainable world.” Yet if we look at any brand’s social media post on International Women’s Day, we’re instantly confronted with our far from equal society. And, worryingly, the post-covid trends are threatening the already slow pace of progress. Indeed the World Economic Forum tells us it will take 132 years to get to gender parity. That’s 5 generations: so our great-great grandchildren’s grandchildren have a chance to live in a gender equal world (should the climate allow).

If we zoom in on the world of work, gender inequality continues to persist across boardrooms. In this presentation Nina explores the critical need to address gender imbalance to drive growth and retain talent

The macro impact of micro aggressions

Over the course of our careers, it’s likely that all of us have — at one point or another — had an interaction with a manager, colleague or leader that felt off. An indirect or insensitive comment said about us — or to us — that jarred with our sense of self. Something that we almost didn’t notice — a casual aside, a joke, a throwaway comment, a whispered remark — that undermines our identity, leaving a bad taste long after the moment has passed.

These careless expressions or assumptions that focus in on our identity — our gender, sexuality, whether we have children or choose not to, our socio-economic status, our race, our education, how we choose to dress — are known as “microaggressions” (a term coined by Harvard University Psychiatrist Chester M Pierce).

In this presentation Nina explores the macro impact of microaggressions on psychological safety and team effectiveness, and how leaders and teams need to avoid them in the workplace and be more mindful and intentional.

10 tips on how to be an effective ally to women

We’re a long way off from gender equality. When it comes to the world of work, women continue to face struggles, obstacles and systemic barriers, alongside — and driven by — deep societal stereotypes. As a working woman, it can feel relentless: no one wants to hear that the pace of change is slowing. But it is.

We seem to be stuck on an endless conveyor belt of slow-paced evolution rather than a more game-changing revolution. Every year core data points on crucial gender ‘success metrics’ such as the gender pay gap or female representation at executive level increase by a mere handful of percentage points. And this is lauded as success. But even these increases don’t always show the full picture.

In this presentation Nina takes a look at the gender imbalance in the workplace and questions whether day to day allyship of women could be the answer. She leads with 10 tips from her experience on how to be an ally in the workplace and the impact this has on revenue and team health.

Managing Organizational transformation in Marketing

When you’re a CMO or marketing leader, you can feel that your organization oscillates on a pendulum. The ever-present question of how to most effectively set up your marketing function to best position your brand across a number of markets - and deliver those ever so important business expectations - is a challenging one.

One of the biggest topics a marketing leader has to grapple with is how to set up their geographical vs. functional focus: should you go global (organizing around centralized “centers of excellence”) or go local (developing locally autonomous marketing units) in your organizational design. It’s the conundrum that’s existed as long as the discipline has.

Many factors impact this decision: from personalities and leadership preferences, evolving technologies (AI, Machine learning) to changing consumer demands post covid.

In this presentation, Nina discusses the pros and cons of various marketing team models and how they work in organizations