Experienced Non Executive Director , CEO/ Executive Director on International and National /Local Boards- Commercial, Non profit Associations and Community
- Global Public Policy & Industry Expert- Sport, Fitness, Physical Activity, Health, Leisure , Tourism
-11 European Commission supported Projects
- Expert Innovative Strategic & Digital Marketing
- Extensive experience in the Fitness Industry, Health Clubs, Spa, Sports & Leisure Facilities
- Business Innovation, Operational & Strategic Management
- Feasibility studies & business plans in leisure/ sport/ fitness/ health clubs
Experience in multiple capital projects in excess of 100 million Euro
- Marketing strategies & plans with clear actions to deliver results incl. Email marketing, marketing automation, segmentation and precision marketing- Dramatic improvement in your bottom line
- Develop and review standards and business practices (experienced in developing and contributing to National, European, North American Standards in Fitness, Health Clubs, Sports)
PROVEN EXPERIENCE:
- CEO of ILAM the industry body for 'Sports, Fitness, Aquatic Facilities, Spas, Wellness
- MD Consultancy Services leading over 50 projects- feasibility studies, business plans, marketing strategies, HR & training plans and reviews, successful multi million funding applications
- Facility/Clubs Operational & Top Level Management 20 years in UK & Ireland;
-IHRSA Board Director (Global) 2008-2012 & Chair Membership & Standards Committee
-IHRSA Europe Council
-Member BIAC Health Task Force (advises OECD) representing IHRSA
-EOSE Correspondent Ireland
-Fellow CIMSPA
-Member Institute of Directors,
- Over 20 EU/National Funded Projects ranging from Fitness to Sports to Outdoor to Facilities Management & Operations/Design to Adapted Physical Activity -standards development, skills research, qualifications, frameworks & more
Judge on IHRSA EU Club Leadership Award 4 years
