Kenneth Ward

Personal Details

Bio

Educar Training - focused on sales training and technical training for retailers. Founded in 2013, spun off as a standalone practice in 2018.

Current position (1)

Principal Trainer

Educar Training

Degrees (1)

Nope

1980 to 1984

Presentations

Presentations (5)

Selling Sustainably - The Four Rules

Sales is distasteful to many of us. Whether we're buying or selling, many of us find the process ethically perilous and thus stressful. These four rules work in selling, in business, and in life, to ensure we are delivering value to ourselves and our clients.

Selling Sustainably - The Four Steps

I've seen many people working in a sales capacity who are absolutely subject-matter experts - their mastery of their category is unquestionable. That mastery often doesn't translate into effectively representing their company or their partner suppliers. Learn a basic process to ensure you stay on the sequence. minimize stress, and maximize your odds.

Selling Sustainably - The Four Types

A simple and usable map of human decision-making styles, which helps guide our interaction while at the same time preserves respect for the individual.

How Stereo Works

An overview for system designers on how to get the best results for their clients.

Four Big Questions of OEM Integration

It is possible to get great sound from a signal which isn't starting out great - here's how!

Reviews

Testimonials (7)

I have attended various of Ken's trainings and seminars over the last six years and have always found them to be rewarding. The content, the delivery and presentation have always been my favorite, to be honest best of the best this industry has to offer. Ken has always helped me on a 1-on-1 level has always pushed me to be better and I've learned a lot. Ken's presentations are engaging, captivating and have a lasting memory in every 12v Professionals career. Simply put in bold, when it comes to an impactful and worth it training or seminar presented by Ken, you have to attend.
Elias Ventura
Verified
Ken has a talent for boiling down complex ideas into simple to understand stories for his audience to understand. He is an engaging presenter with a unique sense of humour that keeps people interested.
Tony
Verified
Ken has gone above and beyond to raise the standards of our entire industry. From the tech to the sales floor to the client, Ken has brought awareness of the challenges we face with vehicles. Then he has provided education, tools, knowledge, and forum for all of our industry to drink from. He has taught me many things and I am happy to call him my friend.
Randy Swartz
Verified
This great guy contributes generously to our industry.
Craig Timmerman
Verified
Ken is a well spoken effective communicator that can take highly technical topics and explain them in a way that everyone understands. He is funny, intelligent, and I always learn a lot from one of his talks.
Mark Miller
Verified
Ken is a highly skilled speaker. I have witnessed him train on sales, installation and customer service. Mr. Ward brings a sense of humor and easy to follow insight into all of his seminars. I will hire him again
Keith McCumber
Verified
I’ve know Ken professionally for about 6 years. He is amazing at presenting facts about installation of car audio equipment in a way that is not only easy to understand but also easy to remember.
Brian mitchell
Verified

Personal Details

Presentations

Books & Articles (1)

Expertise (11)

Reviews