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  1. Home
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  3. Jay Johnson
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Jay Johnson

NSA
Behavioral Architect, Corporate Trainer, Founder
Behavioral Elements Training and Consulting
Country or state 
United States (Michigan)
Available to 
Europe,
North America,
...
City 
Grand Rapids
Fee 
Languages 
English
Volunteer
No

Personal Details

Bio

Corporate leaders turn to Jay Johnson when performance dips, motivation fades, and managers burn out. Jay specializes in helping manufacturing and operations teams rebuild trust, reset culture, and reignite leadership confidence.

He equips overwhelmed managers to lead with clarity and confidence, empowering teams to take ownership and deliver measurable results. The outcome? Fewer HR issues, higher engagement, and leaders who move teams to action. Jay doesn’t just motivate—he builds momentum.

His work transforms disengaged, misaligned groups into high-performing cultures where communication is clear, accountability is shared, and goals are consistently exceeded.

Jay is a two-time TEDx speaker, award-winning trainer, and the Founder of Behavioral Elements™, a science-backed framework that helps organizations decode and reshape behavior to unlock high performance.

As CEO of Coeus Creative Group, Jay has worked with global brands like Ford, NASA, Nikon, Prudential, and Johns Hopkins—elevating teams across industries including manufacturing, healthcare, and finance.

He holds a master’s degree in communication, a graduate certificate in health communication, and credentials as a Master Trainer and Certified Coach from the Association for Talent Development (ATD). A Forbes Business Council Member and National Speakers Association member, Jay brings over 20 years of experience across 40 countries and countless boardrooms. His programs consistently improve retention, reduce conflict, and build psychologically safe cultures where leaders thrive—and teams follow.

Known for his humor, grounded wisdom, and behavioral precision, Jay delivers talks that audiences remember. He shares compelling stories from his own journey—overcoming neurodivergent emotional barriers through the study of behavior, surviving brutal wilderness expeditions, and building one of the most accessible behavioral frameworks on the market.

Whether coaching executives, leading keynotes, or diagnosing cultural breakdowns, Jay equips leaders to adapt, connect, and lead decisively—even under pressure.

Bottom line: Jay Johnson turns overwhelmed managers into the kind of leaders people want to follow—leaders who build trust, drive results, and elevate culture from the inside out.

Current position (8)

Behavioral Architect, Corporate Trainer, Founder

Behavioral Elements Training and Consulting

Lecturer

Wayne State University

Advisory Board

Madonna University, School of Business

Advisory Board

Wayne State University, College of Communication Arts

Lead Coach

Ford Motor, Management Accelerator Program

Lead Coach

Nikon, Leadership Accelerator Program

Ambassador

Vistage

Host

Talent Forge: Shaping Workforce Behavior

Achievements (5)
TEDx Speaker (2X)

Delivered two successful TEDx Talks:

How to Deal with Difficult People: https://youtu.be/kARkOdRHaj8?si=f6R8ufgx0tJElOBR

Why Did I Do That? Hidden Elements of Behavior: https://youtu.be/oak9diVBzT4?si=cqWL_LY_JT1XqJkP

Master Trainer- Association for Talent Development
Coaching Certificate- Association of Talent Development
All In Culture Training Certification

Certified to train the All In Culture Program.

Certified Behavioral Elements Guide

Behavioral Elements is a unique assessment that measures behavioral preferences. Jay is the co-author of this assessment which has been used by thousands of people and hundreds of organizations.

Degrees (3)
M.A., Organizational Communication and Behavior
Wayne State University
2008 to 2010
Graduate Degree, Health Communications
Wayne State University
2008 to 2009
B.A., Interpersonal Communications and Relationships
Wayne State University
1999 to 2003

Presentations

Presentations (4)
Stop the Bleed: Retain Talent and Performance in High-Stakes Environments

Turnover is expensive. Burnout is worse. In this powerful session, leaders learn how to identify early warning signs of disengagement and implement high-ROI strategies that increase retention, boost performance, and create the kind of culture people don’t want to leave.

"Expertly done, very engaging and great value." - Annika Hedstrom

"He'll give you the confidence and the tools to excel in any situation. Worth every penny." - Motor City Sites

Dealing with Difficult People: How to Stop Other People’s Behavior from Becoming Your Heart Attack

Everyone can learn how to deal with difficult people and it is necessary to do so. We all know them. We all deal with them. However, is their bad behavior worth your heart attack? If the answer is no, you will love this keynote on dealing with difficult people. This crowd-pleasing performance explores the who, what, when, where, and why of difficult people and the strategies we need to survive them.

With over 4 million views, my TEDx talk on the subject has offered leaders and organizations a new approach to conflict resolution in their organizations globally. Given the constant challenges of facing off with difficult people and behaviors in work and life, it's no surprise that this has become one of the most requested keynotes and workshops.

"When you have an event that people talk about for weeks, or longer, then you know the speaker was outstanding!" - Mark Tremper, Event Planner

"This talk literally saved my life." - Participant, Tallinn, Estonia

Self Care Won't Fix Your Burnout: A Proven System To Get Your Team Back on Track

"Finally, an evidence-based approach that actually WORKS!" - Senior Director, Johns Hopkins

When managers burn out, teams disengage, and performance tanks. This session helps managers and leaders move from reactive chaos to proactive confidence by using behavioral science to rebuild trust, reset culture, and reignite energy. Walk away with tools to lead decisively, communicate clearly, and build teams people want to be part of.

You’ll learn how to recognize the early behavioral warning signs of burnout (in yourself and your team), why traditional stress management tactics often fall short, and how to build lasting habits that fuel resilience, clarity, and performance under pressure. This isn't yoga mats in the breakroom; this is about real tools, behavioral strategies, and a mindset shift that turns exhaustion into momentum.

Whether you're barely hanging on or managing a team that’s losing its spark, this session will give

Culture Reset: How to Build High-Trust Teams That Perform Under Pressure

This high-impact keynote provides leaders with the tools to assess what truly drives team behavior—and where communication, motivation, and accountability are faltering. You’ll learn how to diagnose culture issues fast and implement practical, science-backed strategies to create a resilient, results-driven environment.

Workshops (1)
Effective Communication: Keys To Organizational Success
Full day
(View workshop agenda)

Communication is simultaneously the most important and most difficult element to master in the work environment. Organizations with well-trained, effective communicators will thrive while conflicts will plague the entity that does not sharpen its communication efficacy.

Past talks (13)
Balanced Leadership
NASA Exec Leadership Conference
Houston, TX
February 7, 2023
Difficult Conversations and People
MOPAR Dealership Conference
Las Vegas, NV
November 17, 2022
Why Entrpreneurs Fail
sTARTUp Day Conference
Tallinn, Estonia
March 16, 2023
Behaviorally Intelligent Leadership
Nordic Alliance Leadership Conference
Gotenburg, Sweden
October 12, 2019
Unlocking Hidden Messages: The Secrets of Body Language
Credit Union Executive Society (CUES)
MGM Grand, Detroit, MI
February 6, 2020
Difficult Conversations
JCI USA National Conference
Denver, CO
September 29, 2018
Leadership
Hawaiian International Peace Conference
Honolulu, HA
August 25, 2018
Train the Trainer
Conference of the Americas
Miami, FL
June 7, 2018
Facilitation
Asia Pacific Conference
Kagoshima, Japan
May 28, 2018
Train the Trainer
2017 JCI World Congress
Amsterdam
November 7, 2017
Facilitator
European Conference
Basil, Switzerland
December 31, 2016
Difficult Conversations
Crains Communications
Detroit, Michigan
December 31, 2016
Behaviorally Intelligent Leadership
Michigan Junior Chamber Leadership Conference
Bellaire, Michigan
December 31, 2016
  • All (4)
  • Videos
  • Photos (1)
  • Slides (1)
  • One sheet (1)
  • Press information (1)
This speaker hasn't uploaded any videos yet.
MOPAR - Stellantis
MOPAR - Stellantis
Jay Johnson - 2025 Speaker Packet
Jay Johnson - 2025 Speaker 1 Pager
Why Did I Do That? The Hidden Elements that Drive Our Behavior | Jay Johnson | TEDxDetroit

Books & Articles (7)

1 Habit of the World’s Great Leaders: Life Changing Habits to Unlock Your True Leadership Potential (Contributor)
Independent,
2021
Can A Tiger Change Its Stripes? Why Businesses Should Focus On Behavior
Five Steps For Dealing With Difficult People In The Workplace
Investing in People: Talent Development as a Sustainable Business Practice
Time Management: A Behaviorally Intelligent Approach
Behaviorally Intelligent Listening Skills - Active Listening
Your Campus is Globalizing: Can Technology Help Solve Transition Challenges for International Students?

Expertise (8)

Leadership
Business
Manufacturing
Leadership Difficult People Corporate Cultures Burnout Proof Leadership Management

Clients

Ford Motor Company (Ford Leader Experience, developed more than 6K emerging leaders globally)
NASA (Executive Leadership Retreat, Artemis and Orion)
Nikon (Leadership Accelerator Program, Nikon NA Metrology)
Consumer's Energy (Difficult People)
Kentucky Fried Chicken (Difficult People)
Keller Williams (Building Trust and Connection)
Crain Communications (Building Culture)

Awards & certifications (5)

Top Trainer
ATD Detroit Chapter
2019
Outstanding New Lecturer
College of Engineering- Industrial and Systems Engineering Dept.
2014
Michigan Junior Chamber President's Award for Leadership Training Program
Michigan Junior Chamber
2012
Excellence in Training Award
National Association of Professional Communication Consultants
2011
Excellence in Training Award
National Association of Professional Communication Consultants
2010
Recommendations
3 Audience
Show More
Why choose me? 

I turn overwhelmed managers into the kind of leaders people want to follow.

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