Dr Herrero is a world-renowned expert and pioneer in organizational change and cultural transformation. With a unique blend of medical, business, and management expertise, he transitioned from psychiatrist to influential leader in global corporations. Combining his background he has developed the ground-breaking methodology of Viral Change™. This social movements-based approach empowers organizations to achieve rapid, lasting behavioural and cultural shifts.
As Founder and CEO of The Chalfont Project, an international consultancy of organizational architects, Dr Herrero is spearheading a revolution in management thinking and practice. He advises Fortune 500 companies and global institutions on enacting transformational change.
Dr Herrero is a respected author with 9 publications to his name, including "The Flipping Point: Deprogramming Management", “Viral Change™: The alternative to slow, painful and unsuccessful management of change in organizations” and its follow up "Homo Imitans: the art of social infection; Viral Change™ in action”.
A sought-after keynote speaker, Dr Herrero has shared his visionary ideas at prestigious conferences like TEDx, World Business Forum, and for the EU Commission. He has received accolades including the Grand Davos Award for his impactful work.
