Dana Look-Arimoto is an executive and leadership coach, mentor, founder of Phoenix⁵, inventor of Stop Settling®, and the author of Stop Settling, Settle Smart: Rethinking Work-life Balance, Redesign Your Busy Life. A book that Dan Pink, the best-selling author of WHEN and DRIVE, called a "real breath of fresh air."
Dana makes the biggest impact when she is working with people and companies as they are imagining, defining, and inventing themselves. Dana's 20+ years of experience working in and running global staffing and human capital companies in the staffing world led her to be recognized as a Silicon Valley Business Journal’s 2015 Woman of Influence and distinguished member of SIA’s Global Power 150 for the Women in Staffing 2018. A coveted and voracious speaker, Dana has spoken at 100’s of different organizations and industry events, presenting international keynotes at human capital user summits and client advisory board meetings for industry leaders as well as educating and elevating the Fortune 2000 on what it means to alter the reality of their current state workforce into a talent-based best place to work, inclusive of regular employees, interns, seasonal workers, consultants, freelancers and more.
While she specializes in helping leaders, as a serial dog rescuer, Dana is constantly looking to help everyone grow and live their best life. From her home base in Half Moon Bay, CA, she utilizes her keen intellect and deep understanding of human nature by connecting the dots quickly with tools and techniques intuitively developed via the practice of recruiting, hiring, training, developing, mentoring, coaching and promoting literally thousands of talented people from new hires and executives to boards of directors and everything in between. She’s designed her program to really force people to slow down, think about their own careers and lives and where pinpointing and then laser focusing on areas of strength can help individuals and their companies not only today but in the future. With her proprietary StrataGEM® and Stop Settling® methods, she quickly and simply identifies the core values and assets of leaders and teams and applies their greatest strengths holistically with focus and clarity towards the mission and market.
