Cindy Brummer

How can healthcare reduce costs without harming patient care? By investing in the patient experience.
Design plays an important role in reducing costs by thinking through systems of care that reduce inefficiencies and improve employee experiences. In this talk, Cindy Brummer explains the steps health companies can take.

Teams need a new framework for creating user personas — one which emphasizes behaviors over demographics to be more inclusive and guard against biases. In this session, UX expert Cindy Brummer will review the common pitfalls of typical personas and why they fall short. Then, she will walk through a better framework for creating personas and how designers can use this in their everyday work.

Many companies cut costs to cope with economic downturns. A good customer experience helps reduce churn and unnecessary costs. In fact, you are likely to increase profit with your design investment.

Learn how companies have failed because of lack of design and why those that have invested have seen such huge payoffs.