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  1. Home
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  3. Charlene Burke
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Charlene Burke

Owner
Search by Burke, LLC
Country or state 
United States
Available to 
North America
Fee 
Languages 
English
Volunteer
Yes

Personal Details

Bio

How does a shy, socially awkward introvert become a great salesperson for her business?

Balls. Lots of balls.

Pool balls to be precise. And a good cue stick, of course.

Let’s go back in time a bit. A short trip back to when I joined the ranks of winning pool players.

As a new player, I was improving… very slowly… slower than a turtle running a race in peanut butter…

Then I was matched against a top-ranked player.

The Big Kahuna.

The Superstar.

The National Champion.

The one who makes strong players' knees quiver and hearts pound.

Ignorance is bliss. I didn't know any of this.

I was told he was too cocky for his own good. It was up to me to knock him down a notch.

So, I did.

This was the moment I went from a hesitant beginner to a confident winner.

Something similar happened when I needed to become a great salesperson for my business. I stepped up at the critical moment when I needed to connect with people and talk about my business.

I used social media to create warm leads, land clients, get referrals, and then used email to sell my products.

After a lot of course corrections along the way – I started my own business to leverage my marketing, business, technical, research, and writing skills.

Today I am a Copywriter specializing in Email and offer Email Marketing Consulting.

I also show business professionals how to use social media to identify and connect with their ideal prospect so they can move them to a sales conversation.

Current position (1)

Owner

Search by Burke, LLC

Degrees (1)
Business and Marketing
Indiana University Southeast
1982

Presentations

Presentations (3)
Social Selling Based on Relationship Building

Relationships aren't that difficult to start on social media. There's already a common ground to start the conversation. Use it. Treat them like the individual they are. Respect them. Then move that conversation to the phone and close the sale.

Cold Email Is Alive And Well!

Cold email is very effective to get a meeting with your prospect.

Do it wrong and it's Spam.

Do it right and it leads to a sale.

Cold email works for product and service companies.

The Money Is In the Follow-Up and the Best Follow-Up is Email

If your current welcome email is

"Thanks For Subscribing! We'll be in touch shortly"

There's a reason you're not making the sales you want.

If your current email sequence is an email that says Buy This...

There's a reason your emails are falling flat.

I often write email copy for:

- Ecommerce
- Personal Development
- Alternative Medicine
- Wellness
- Business Coaches & Consultants
- Sales Coaches & Consultants

30 emails for a welcome series.

10 emails to follow a sales demonstration.

How effective is this strategy?

I wrote a series for a Sales Trainer. The leads generated were from Facebook and Google Ads. These people didn't know my client from an oak tree.

Before the last email was sent it was converting at 6%!

That's awesome when you consider he was selling a $25,000 program!

Hear how YOU can implement email follow-up that helps you close the sale.

  • All (1)
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Email for the Info Pro
Email for the Info Pro
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Books & Articles (5)

Social Media Authority Unleashed: A Step by Step Guide for YOU to Create YOUR Social Media Presence
SB2 Group,
2015
Competitive Intelligence the Internet Way: CI101: There's More to Finding Information than Google
SB2 Gropu,
2014
Size Matters Only If They're Clicking
Know When To Hold'em - Know When To Fold'em
Respect Your Network, They'll Help You Succeed In Social Selling

Expertise (5)

Business
Media & Marketing
social selling COLD EMAIL email copywriting
Recommendations
Why choose me? 

Small business groups enjoy my banter as they learn social selling and the power of email.

Affiliations
Evolutionary Business Council
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