Sun Yi | SpeakerHub

Personal Details

Bio

Sun is a personal branding expert and founder of Night Owls, the award-winning digital agency behind clients such as Mel Robbins, Jay Shetty, Marc Randolph, and Gabby Bernstein. With over 20 years of experience working in digital branding, Sun has helped brands go from virtual zero revenue to $1 billion. He is passionate about teaching and has taught over 25,000+ students on Domestika through his online course, The Art of Storytelling for Freelancers and Creators. In 2022, he started Night Owl Nation, a global community of entrepreneurs and creators who practice storytelling together.

Website and Information:

https://sunyi.co/

https://zaap.bio/sunyi

Current position (3)

Founder & Principal

Night Owls

The Art of Storytelling Course Instructor

Domestika

Official Member

Forbes Agency Council

Achievements (1)

All of Achievement

2019 dotCOMM Awards for Mel Robbins - Gold Award - Website Creativity/Website Copy
2019 W3 AWARD SILVER WINNERS for Nicole Lapin - General Website Categories - Website Features User Experience
2018 W3 AWARDS SILVER WINNER for Science of Behavior Change - General Website Categories- Health

Degrees (2)

Bachelor of Science (BS) Field Of StudyEngineering

Binghamton University

1997 to 2001

Filmmaking

New York Film Academy

2006

Presentations

Presentations (5)

How to Plant an Idea in Someone's Mind

Nov 21, 2022
Have you ever thought you were so right about something that you didn't consider other people's perspectives? Do you believe it's possible to change someone's mind? Sun talks about what it took for him to take a step back and change his own mind, and how that started to change the minds of others around him. Sun Yi is the Founder & Principal of Night Owls, an award-winning digital branding and marketing agency headquartered in NYC. With over 20 years of experience working in digital branding, Sun has helped build brands go from virtual zero revenue to $1 billion. Sun has a passion for personal brands and has worked with bestselling authors as well as world-renowned public speakers and entrepreneurs. He also loves to help personal brands grow by creating content on Instagram. In his personal time, Sun enjoys yoga, audiobooks, youtube, and motorcycles. This talk was given at a TEDx event using the TED https://www.youtube.com/watch?v=yeMyFxpbNrE&t=208s&ab_channel=TEDxTalks

How storytelling affects every area of your business

Personal Brand: The Future of Branding

What does Elon Musk, Richard Branson, and Kylie Jenner have in common and what does it say about the future of branding?

How To Scale Mentorship

When it comes to learning business, marketing, or social media, online courses aren't working. Most people don't complete their course and even if they do, they don't put what they learned into action. Coaching and mentorship work because there's accountability in taking action, but they're not scalable. I wanted to find a way to scale mentorship and make it accessible to students all over the world. I learned that the only way I can do this is through the community.
https://panelpicker.sxsw.com/vote/129022

Micro Storytelling for Short Attention Span

With TikTok, Reels, and YouTube Shorts dominating social media, it's clear that everyone's attention span is getting shorter by the day. In this talk, I'm going to break down what micro-storytelling is, how to structure a micro-story, and the key ingredients required to go viral.
https://panelpicker.sxsw.com/vote/128392

Past talks (4)

Let’s Get Personal: Personal Branding For Podcasters with Sun Yi

Podcast Movement Evolutions

Los Angeles

March 26, 2024

Micro Storytelling for Short Attention Span

SXSW

New York, NY

Instagram Growth Masterclass

New York, NY

Brand Storytelling Workshop

New York, NY

All (3)
Videos
Photos (1)
Slides (1)
Press information (1)

This speaker hasn't uploaded any videos yet.

"The Art of Storytelling for Freelancers and Creators" - Marketing, Business, and Writing online course by Sun Yi | Domestika

This speaker hasn't uploaded any one sheet yet.

Sun Yi accepted into Forbes Agency Council

Books & Articles (13)

TEDxGramercy: Dare To Be Different

Circle Summit: The Future of Courses Expert-Speakers

Sun Yi accepted into Forbes Agency Council

Realizing your value with Sun Yi, Founder of Night Owls

Sun Yi, Founder, and Principal, Night Owl Interactive

The International Academy of Digital Arts and Sciences Member

Forbes Agency Council Member

The Night Owl Catches the Worm with Sun Yi CREATION with Lauren Wallett

The RIGHT Way to Market with Nightowl Owner, Sun Yi The Market Vibe Podcast

Building a personal brand, the future of business, and how to be an effective storyteller with Sun Yi The Creators Room

Sun Yi, Founder and Principal, Night Owl Interactive The DotCom Magazine Entrepreneur Spotlight

The Power of Storytelling with Sun Yi | The Live English Show with Hadar Shemesh

The three core pillars that we believe to be integral to success; Mindset, Marketing and Making Money

Expertise (37)

Clients

Marc Randolph

Jay Shetty

Mel Robbins

Gabby Bernstein

Swell Bottle

Columbia University

Seiko USA

American Red Cross

Spotify

Industry City

Apprentice.io

Lofta

Columbia University Medical Center

Axoni

Zero Hash

Ambio Health

AJW

Naomi Whittel

Michael Brody-Waite

Nicole Lapin

NYU Torch Research

REAL NETWORKS Listen

Kostow Greenwood Architects

Dog City

Simply Good Fats

Colette Baron-Reid

Prevail Infoworks

Dhar Mann

Reviews

Testimonials (1)

Sun spoke for one of the Young Professional events, and everyone left with loads of notes for branding themselves and having a presence on social media. He was very big on being authentic and having clear messages. We got so many good reviews from hosting this event with Sun and hope to work with him again in the future.
James P Cullen