Brian Moak

Brian Moak’s path from his father’s auto shop floors to leading his family’s business exemplifies resilience, authenticity, and purpose-driven leadership. As CEO of HEART Certified Auto Care, Brian transformed a local repair shop into an industry leader by embracing empathy as the cornerstone of a successful business.

Brian’s expertise is deeply rooted in his family’s legacy in auto care. Joining HEART in 2004 and taking the helm in 2009, he has redefined business success, emphasizing profit, people, and purpose equally. His leadership intertwines professional excellence with personal integrity, resonating with today’s conscious consumer and employee.

Brian’s self-acceptance journey as an openly gay entrepreneur shaped his unique leadership style. By fostering a culture of diversity and belonging, Brian revolutionized his business. Vulnerability became a strength. Celebrating each employee’s uniqueness led to record productivity and loyalty.