After 10 years in marketing and branding, working on the top consumer packaged goods companies I thought to myself "wouldn't it be amazing if all companies knew how to apply these simple branding and marketing strategies to their business?".
I've since made it my mission to share global branding and marketing best practices, strategies and ways of thinking with small and mid-size companies so they can become tomorrows next big brands.
My book Branding Beyond Logos lays out all the areas that businesses need to consider if they want to build a business and a brand that stands out, sells more and turns customers into advocates.
