Jessica Gioglio | SpeakerHub

Personal Details

Bio

Jessica Gioglio is a recognized digital and social business strategist and the co-author of, “The Power of Visual Storytelling” and “The Laws of Brand Storytelling.”

Jessica has spent over a decade leading transformative marketing, public relations and social media programs for best-in-class companies including Dunkin’ Donuts, TripAdvisor, State Street, Comcast, Sprinklr, and more.

From advising leading companies on social media and digital business transformation, to leading an award-winning public relations and social media program for Dunkin’ Donuts, or delivering disruptive communications programs for TripAdvisor, Jessica thrives on delivering customer-centric innovation and growth acceleration.

A recognized thought leader and sought after speaker, Jessica was named one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online Marketing, the UK’s We Are The City, and more. Jessica’s thought leadership and industry commentary has been featured in USA Today, CNBC, PR Week, ComputerWorld, Chief Marketer, and more.

Based in London, Jessica holds a bachelor of science in marketing from Bentley University, with a minor in public relations. In her spare time, Jessica explores the world and writes about her adventures in her lifestyle blog, The SavvyBostonian. You can also find her on Twitter @savvybostonian and on her website, JessicaGioglio.com.

Current position (3)

Digital & Social Business Strategist

Jessica Gioglio, LLC

Author

The Power of Visual Storytelling

Journalist

Various publications

Degrees (2)

Bachelor, Marketing

Bentley University

2000 to 2004

Marketing

Regent's University London

2003

Presentations

Presentations (7)

The New Rules of Brand Storytelling

Humans have been telling stories since the beginning of time – and for good reason. Stories captivate our attention by bringing ideas, opinions and emotions to life in a powerful, memorable way. In this presentation, Jessica Gioglio, author of “The Laws of Brand Storytelling,” will share how leading companies are increasingly trading traditional marketing messages in favor of compelling brand stories. Packed with inspiring and relevant examples across a range of industries, plus tips on how to uncover stories within your organization, you will be empowered to develop and deploy a brand storytelling strategy for your company.

Make Your Marketing Memorable With Visual Storytelling

Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000X faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos?

Based on Jessica's book “The Power of Visual Storytelling,” this talk shows you how to use visuals and rich media to spark engagement, inspire brand advocacy, and deliver remarkable customer experiences. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries. The result: you’ll be empowered to grow your business and strengthen your brand by telling stories through leveraging photos, videos, infographics, cartoons, presentations and more.

Activating Influencers: How To Incorporate Mega & Micro Influencers Into Your Digital Marketing

The rapid growth of social media channels has ushered in a new wave of influencers. With large follower counts and a passion for specific industries, from travel, to fashion, consumer products and business, companies are increasingly looking at how they can work with influencers to raise awareness, increase sales and tap into new audiences.

In this presentation, Jessica will share examples of how companies identify, partner with and activate both mega and micro influencers. Packed with practical tips and thought-provoking examples from a variety of companies and industries, Jessica will inspire you with best practices and advise you on the top mistakes companies make when working with influencers.

Creating Remarkable Customer Experiences with Content

Don’t just develop social media content, dazzle your customers with remarkable experiences. Look closely at the top companies on social media today and you'll notice an interesting shift. These companies are not just posting messages, they're leveraging knowledge, insights and content to create personalized experiences for their customers. And for good reason – according to Gartner Research, 89% of companies compete mostly on customer experience.

In this presentation, Jessica Gioglio will share examples and case studies on how companies are building relationship capital through content-driven experiences on social media. You'll discover practical tips and thought-provoking examples from a variety of companies and industries, both in the U.S. and abroad. The result: you'll be empowered to strengthen your social media efforts with a customer-first mindset.

Pushing Borders and Boundaries With Global Content

From explicit humor, to raw honesty and unusual experiences, countries around the world regularly inspire us with their unique approaches to marketing. Too often we default to the U.S. as the thought leader when it comes to innovative digital content and social media programming, but in this presentation, Jessica Gioglio will challenge that mentality.

As the co-author of “The Power of Visual Storytelling,” and a recognized thought leader on digital marketing best practices, Jessica will share disruptive examples of how companies from around the world leverage the power of digital content to dazzle their customers and build relationship capital.

A Bostonian, A Blog & An Unexpected Journey: How Passion Projects Can Shape Your Dream Career

As the famous quote goes, "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." With so much competition for our time, how do we select the best ways to spend it while working toward our goals?

In this presentation, learn from Jessica Gioglio about how a passion project can propel your personal and professional journey and inspire you to be the driving force in your life.

Social Media For Personal & Professional Branding

If you think social media is just for vacation photos and cat memes, think again. The popularity of social media has ushered in a new era where anything can be possible - if you know what you're doing. In this talk, Jessica Gioglio, social media expert, and author of, The Power of Visual Storytelling, will share her personal story of how engaging on blogs and social media channels positioned her to reach new levels of professional success. Jessica will also offer practical tips on:
• How to identify the best social media channels to reach your goals
• How to maximize your presence and drive engagement on social media channels
• How to avoid common mistakes that can damage your professional brand

Past talks (5)

Transformative Digital Leadership: Leveraging Emerging Technologies To Build Brand Equity

Leade.rs Paris

Paris, France

December 31, 2016

Harnessing The Power of Social Media For Personal & Professional Branding

American Women's Club London

London, England

December 31, 2016

Make Your Marketing Memorable With Visual Storytelling

Search Love London

London, England