Dennis Yu | SpeakerHub

Personal Details

Bio

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.

Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo.

He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon.

Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

Current position (3)

Chief Technology Officer

BlitzMetrics

Contributing Writer

Social Media Club

Contributing Writer

Tweak Your Biz

Degrees (1)

The London School of Economics and Political Science (LSE)

1995 to 1996

Presentations

Presentations (71)

The Most Ridiculous Things You SHOULD do on Facebook: 2013 State Of Search Conference

http://www.stateofsearch.org/state-of-search-2013-speakers/

Session 2A: Pro Level Facebook Ad Optimization Techniques: Affiliate Summit East 2016

https://www.affiliatesummit.com/

AllFacebook Marketing Conference 2012

AllFacebook Marketing Conference 2013

SMX - bing 2010

ClickZ Connected Marketing Week - Google Analytics 2010

5 Facebook Landing Pages That Work: Conversion Conference West 2013

Which Facebook widget do you use to drive conversions? When should you host your landing page as part of your tab versus on your website? When should you nurture leads versus drive the sale? Come learn the 5 mistakes that direct marketers make when trying to convert using Facebook traffic, and see specific examples on how to best use Facebook for your landing pages -- complete with supporting data from more than 2,300 campaigns and half a trillion impressions. Whether you market to consumers or businesses, you'll get proven ideas for aligning your target audience to your ad copy to your landing page.
http://www.conversionconference.com/ccw13-sessions.htm

Facebook's Hidden Conversion Rate Impact: Conversion Conference Chicago 2013

Facebook users don't convert on their first impression or visit, not matter how attractive your landing page or content. The social assist drives up conversions in email, search, and other channels. See how Rosetta Stone drives a 650% ROAS via 5 key social conversion techniques-- message amplification, contests for email collection, offsite pixel, and conversion specs. Learn where last click conversion causes marketers to unintentionally miss conversions, then how to assign credit to social traffic. We'll provide a model that e-commerce companies use to forecast social traffic and conversions. We'll also look at benchmarks across verticals on the one trillion Facebook impressions we've collected.
http://www.conversionconference.com/ccc13-sessions.htm

Facebook's Hidden Conversion Rate Impact: Conversion Conference Boston 2013

Social impacts your search, email, and other digital efforts. But how do you measure this? Learn how to split test your Facebook campaigns to measure this hidden lift via custom audiences, "secret" market analysis techniques, and the latest Facebook ad units.
http://www.conversionconference.com/cce13-sessions.htm

Digital Media Summit 2013

Speaker and VIP Delegate

Google - SMX 2009

Gulltaggen 2015

Facebook Marketing: NBA Case
Facebook Marketing: Building your own brand
Facebook Marketing: Rosetta Stone Case

Hostingcon 2009

Infusionsoft - ICON 2014

PPC Summit - Engine Ready : Chicago 2009

Pubcon : Austin, TX 2013

Pubcon - Authority Labs : New Orleans 2014

Pubcon : Las Vegas 2014

Facebook and Google Training with Dennis Yu, Brad Geddes, and Frederick Vallaeys

Three of the world’s top paid Google and Facebook advertising innovators will combine to lead one of three strong Pubcon Las Vegas 2014 Masters Group tracks, as Portage chief technology officer and Facebook marketing expert Dennis Yu, Certified Knowledge founder and popular Pubcon speaker Brad Geddes, and former senior product evangelist for Google AdWords Frederick Vallaeys, now founder and chief executive of Top Tier Marketing and Optmyzr, offer up a full day of training.

Join Yu, Vallaeys and Geddes, some of the world’s top PPC experts, for the updated Pubcon Masters Group training program Google and Facebook advertising track, and examine the unique challenges and opportunities that online advertising professionals face daily.

https://www.pubcon.com/top-25-reasons-to-attend-las-vegas-2014

Facebook Ad Optimization Tricks the Pros Use: Pubcon Las Vegas 2013

Social ads are about amplifying user actions, not about broadcasting creative. Learn how to match the right content to the right audience by building target grids. Choose the right mix of sponsored stories to grow audience and engagement. Discover when to optimize against CTR vs. against CPC — and three surprising cases where CTR or CPC don’t even matter. What is the skinny on the new sponsored results ads in Facebook search, and how does it differ from Google brand bidding.

We’ll also cover organizational issues — you will walk away with a framework to coordinate with folks on other marketing teams. Where does social advertising end and creative begin? How do you build a social ROI model that everyone else will buy into? If you’re a consultant or agency, what types of automation are most effective to manage many complex client campaigns? How do you estimate campaign performance when you don’t have historical data?

Pubcon - Authority Labs: Las Vegas 2015

Dennis Yu is Chief Technology Officer for BlitzMetrics. He is well-known as a lecturer, expert, and author, focused on Facebook marketing knowledge and experience. Previously, he has held leadership positions with Yahoo! and American Airlines.
https://www.forbes.com/sites/johnrampton/2015/10/05/25-experts-you-shoul...

Pubcon : Las Vegas 2012

Zenith Social Media Marketing Conference: Duluth, MN 2014

Dennis Yu is CTO and founder of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook.

Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.

Search Engine Land - SMX : NYC 2009

Search Engine Strategies Conference & Expo: Toronto 2010

SOCIAL ADVERTISING MASTERCLASS: Socialfresh 2015

https://www.slideshare.net/socialfresh/workshop-social-ads-masterclass-j...

Social Media Business School - San Francisco 2008

The Fourth Annual Emerging Media Summit

Social Media Optimization Conference: UCSF 2011

Web2.0 Expo 2011

Effective Facebook Ads and Applications
Supercharging Your Brand on Facebook

Growth Marketing Conference [Advanced] : San Francisco 2016

Breaking Records with Facebook Growth Hacking: How Golden State Warriors Made It to The Top
Advanced Social Media Advertising & Content Marketing Growth Hacking

The Latest Facebook Updates: Content Marketing Conference : Boston 2018

Want to avoid getting crushed by Facebook’s latest updates? Learn the latest must-know tips and strategies, and the NEW way to get 10-100x more value from Facebook. You’ll learn it all from Dennis Yu that’s managed more than ONE BILLION dollars in online ads. He’ll dive into a step-by-step strategy that drove 29X return for the Golden State Warriors, generating 80 million reviews for only $500. And show you how to trick the new FaceBook algorithm to maximize your results.

Attend this session, and surface with the FaceBook game plan that wins:

— What’s up with Facebook? In A Nutshell
— 3X3 Video Grid Funnel
— How to use Facebook for a dollar a day
— Standards of excellence for Facebook

Global Growth Marketing Conference: San Francisco 2017

Hands On Workshop: Advanced Conversion and Onboarding
11 Game Changing Steps to Building A Power Brand

Social Media Marketing World: San Diego 2018

How to Get Measurable Facebook Ads Results for a Dollar a Day
How to Best Attribute the Results of Your Social Media Efforts

Vendasta Conference: Banff 2018

ADworld Experience 2018: Bologna

9 ways to make the Facebook Ads platform do the hard work for you
Measuring Facebook ROI

Escape Velocity VIP Workshop : Newport Beach 2018

Jab Jab Marketing 2018 : Oslo

INN BILLETT til GRATIS faglig påfyll!
Onsdag 9. mai arrangerer Thomas Golizade Moen en helt ny halvdagskonferanse i Oslo (Vika Kino) - og vi har fått muligheten til å dele ut gratisbilletter til noen av våre følgere!
Her blir det foredragsholdere fra VaynerMedia, Dennis Yu kommer og det gjør jammen Helene Svabø også. Skulle gjerne vært der selv, men holder fredag i Molde den dagen. Mer om konferansen her; https://www.facebook.com/events/100553124125210/ (eller klikk på bildene under).
Lik dette innlegget og legg igjen en kommentar, så er du med i trekningen av 15 antall billetter, så her er det gode muligheter til å vinne! Vi trekker billetter tirsdag kveld, og vinnerne varsles via Facebook.
Lykke til!

Digital Advertising 2017

Hacking Facebook: upside-down funnels, competitive intel, inception tricks, and what Facebook won’t tell you!

Career Development : Joan B. Kroc Institute for Peace and Justice 2015

How to hack Facebook to land your next job

Facebook Marketing Secrets 2010

Paid Social Ads with Dennis Yu & Logan Young : Santa Monica 2017

Looking to advance your Facebook ad strategies? Want to learn how to build an audience funnel that you can *actually* follow with social paid ads? Learn from the masters who currently manage the Golden State Warriors social accounts!

Join us Tuesday night for a deep dive into Paid Social Advertising, where you can learn from Dennis and Logan, known for their dollar a day and 1-minute video Facebook advertising techniques.

FACEBOOK ADS workshop lisboa 2018

Aprenda a optimizar as suas campanhas de anúncios pelo Facebook, aumentar a visibilidade e as vendas da sua marca, com os verdadeiros mestres dos E.U.A, a 5 de Fevereiro 2018, num workshop presencial!

eTourism Summit : San Francisco 2017

WTF: Welcome to Facebook – Learning to Get the Most Out of a Social Media Monopoly Precision Targeting

Stukent Digital Summit Virtual Conference 2018

5th Vid Summit : Los Angeles 2018

ID360 2018 : Mineirao, Brazil

Global Digital Marketing Summit 2018

LinkedIn marketing

Military Influencer Conference 2018 Orlando

Algarve Digital Marketing Conference : Portugal 2018

Create WOW Summit : San Ramon, CA 2018

Affiliate World Conference : Bangkok 2018

Facebook Messenger & Chatbot Marketing Virtual Summit 2018

10 Real-World Chatbot Case Studies from Trendsetting Brands

Facebook marketing expert Dennis Yu shares real-world case studies from brands leveraging Messenger marketing tactics for commerce and lead gen. See 10 examples of how companies are using chatbots, chat blasting, and advanced chat marketing tactics for fun and profit!

StartCon : Brisbane 2018

Growth Marketing Conference 2018

WORKSHOP - Storytelling & User Psychology

inOrbit 19 : Slovenia

SMMW 2019

Facebook Ads for Local Businesses: How to Drive Store Visits and Beyond

Traffic and Conversion Summit 2019 San Diego

Expert Facebook Advertising & Analytics

GPeC Summit 2019 Belarus : Keynote Speaker

The most important E-Commerce Event in Romania and CEE brings you two days of Premium Know-How #CraftedToInspire from world-famous speakers:
• Wil Reynolds - Seer Interactive Founder, SEO & PPC expert
• Gerry McGovern - Customer Carewords Founder, UX expert
• Jono Alderson - Yoast Special Ops, SEO & Analytics expert
• Karl Gilis - AGConsult Co-Founder, UX & Conversion Optimization expert
• Dennis Yu - BlitzMetrics CEO, Facebook Ads expert
• Ian Jindal - InternetRetailing Founder, E-Commerce expert
• Hannah Thorpe - FOUND. Founder, Content Marketing expert
• Steven Hobber - 4ourth Mobile CEO, Mobile UX expert
More exceptional speakers TBA soon.
Conference | Workshop & Masterclass | Expo | Networking
Over the course of two days, join GPeC SUMMIT on its quest to bring top knowledge and practice to e-commerce brands, online shop owners, digital entrepreneurs and marketing professionals.
#ecommerce #onlinemarketing #conference #masterclass #expo #networking #business

Content Marketing Conference : Boston 2019

Speaker - Workshop

GAZ : Las Vegas 2019

Search and Social Summit : Sydney 2019

VendastaCon : 2019 San Diego

Social Media Day Jacksonville Keynote Speaker : 2019

Utah DMC : Provo 2019

Learn Inbound Keynote Speaker : Dublin 2019

Learn Inbound brings together the brightest minds in the digital marketing industry to share next-level tips, tactics and strategies in SEO, PPC, CRO, Analytics, PR, Content Marketing and Growth Marketing

WHAT YOU’LL LEARN
1. Search Engine Optimisation
2. Content Marketing
3. Paid Advertising
4. Copywriting
5. Analytics & Reporting
6. Product Marketing
7. Conversion Rate Optimisation
8. Digital PR

Digital Agency Expo! Featured Speaker 2019

Join Dennis Yu this September at Digital Agency Expo!

He has a breakout session all about using checklists and systems to grow and scale your agency.

https://www.facebook.com/trafficandconversionsummit/photos/a.41495731857...

Traffic & Conversion Summit NYC 2019

Facebook: Cracking the code: DMIEXPO 2019

Meet the DMIEXPO November 2019 speaker Dennis Yu, Chief Executive Officer of BlitzMetrics. Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, and CBS Evening News.

https://www.facebook.com/photo.php?fbid=10156795881218379&set=a.39163308...

Global Marketing Day 2019

https://www.facebook.com/Anton.Shulke/videos/2391310127864120/?__xts__[0...

FACEBOOK ADS MASTERCLASS Cincinatti 2019

Carlos A. Vazquez's Social Media Marketing Secrets Miami 2019