Vanessa Cabrera

Many small businesses find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook Twitter, LinkedIn, Instagram, Email, and whatever new social network is rolling out that month—there’s a lot to keep up with. The number of possibilities can feel overwhelming.

In this session Vanessa makes sense of the noise and will show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers as well as expand your reach to new prospects

Email automation can be a confusing and overwhelming concept for any small business owner to master. Perhaps you don’t know what to say in these e-mails. Maybe you just never found the time to get these automated systems set up, or maybe you’re confused about the whole automation “thing”.

In this training, Vanessa keeps it SIMPLE. By the end of this session you’ll not only have a clear understanding of how e-mail automation works, you’ll also be given EVERYTHING YOU NEED to finally create a killer automated e-mail series you always knew you needed to up-level your business online.

You’ll learn:
* What an automated email is and how it works
* What an auto responder is
* Why having an automated system in place is ESSENTIAL to having a PROFITABLE business
* See real world examples of how other small businesses are killing it with automated e-mails.
* Learn how to recreate a proven 5-day welcome series.

Ever ask yourself, what the heck am I going to email my list this week? Do you email your list what you "think" they want to get? Let's be real. Are you just throwing stuff on the wall and seeing what sticks?

Stop the madness! I'm about to teach you what real connectivity and communication looks like when done WELL through email. And does it lead to more sales? Of course it does boo! Otherwise, what's the point?

Here's what I'm throwing down:
1. How to structure your emails so they will get Opened, Read and Clicked
2. How the key to selling is to first inspire (people miss this one all the time!)
3. Simple ways to create compelling content that will resonate with your audience and get them to ultimately buy
4. I guarantee you'll walk away with at least 3 creative content ideas you'll be able to send to your list RIGHT NOW.

You'll walk away with an inspired content strategy that will position your current subscribers to become future buyers!