Justin Lawson is a B2B sales leader and entrepreneur who lets his performance speak for itself — frequently engaged to guide companies on creating early revenue, building modern sales teams, and validating new business models. Having founded JJELLYFISH with an ethos of profitability from inception, Lawson understands the power of economics over optics. Recognized as an expert in go-to-market strategy and enterprise sales, with over a decade of experience supporting new products, Lawson advises both startups and Fortune 500 companies. For startups, Lawson specializes in helping founders/founding teams enter and conquer the U.S. market. Meaning these startups can efficiently scale their business, make money, and raise money again. When engaged by Fortune 500 companies, Lawson advises on commercial innovation — focused on new market validation and value proposition design. As a speaker and panelist, Lawson delivers battle-tested strategies on entrepreneurship, resilience, and closing the deal. His talks focus on demonstrating how we can win at sales, applying these skills to improve other areas of our lives. Previous experience includes speaking on behalf of key brands like Apple, Intent Media, and Y Combinator backed company, The Muse. For speaking engagements, you can email Justin’s team: lisa@jjellyfish.com
