In 2000, Lia started A Better Solution In Home Care, where she manages a staff of over 300 trained Caregivers and Nurses, serving all of San Diego County. “Our mission is to provide the highest quality of professional caregiving and nursing services to individuals and families in need of assistance in the environment of their choice.”
From a young age, Lia has always had a special place in her heart for seniors. She started in the Health and Aging industry when she was just 22 years old, working in a skilled nursing facility. She later continued advancing in her home care career by providing direct care to seniors in their homes.
Lia’s career continued a steady climb as she tackled the task of Office Manager and Director of Staffing where she quickly identified critical issues within the industry. These discoveries have allowed her to create a business model unique to the industry by acting as a hub for resources for her clients. Her passion for educating the community has become the link connecting clients to the fragmented resources in healthcare that are available to them.
Lia is a relentless advocate for senior issues at a state legislative level and is a two-term board member of the California Association for Health Services at Home (CAHSAH), where she addresses critical issues that affect the industry workforce, seniors and the medically fragile.
More recently, Lia developed her Home Care Brand into a franchise model and opened her first franchise in the Wichita, Kansas area, while simultaneously licensing the corporate office as a Medicare Certified Home Health Agency, allowing for Nursing Care as well as Rehabilitative Therapies. Lia later formed A Better Solution Community Resource Organization, (ABSCRO), a nonprofit organization created to support San Diego with programs like feeding the homeless and providing them with supplies needed for the winter months. “Giving back to our community is one reason we have been so successful in our business.”
With over 25 years in the industry, the Author of three books and a mentor to past employees turned business owners, Lia believes empowering those around her is a part of her calling and purpose. Her latest release, The Homecare Bible, Tips of the Trade from the CEO Perspective, is a culmination of both the winning strategies and missteps that she has seen not only “Baby CEO’s” make—but also owners all over the country when trying to establish themselves in the industry. Lia illuminates the fact that real success in this people-centric industry comes from remaining teachable. In her book, Lia provides the reader with a birds-eye view of her success in business that was made possible by her ability to learn from her mistakes and use those instances to adjust her philosophies and methods.
