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  1. Home
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  3. Patrika Alis
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Patrika Alis

Customer Experience
Hanzo
Country or state 
United States (New York)
Available to 
Global
City 
New York
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Current position (2)

Customer Experience

Hanzo

Founder

Motivated Global

Degrees (1)
BA Communications
Pace University
2010 to 2014

Bio

Horizontal Tabs

Marketing and CX

Patrika is a passionate tech marketer and speaker that specializes in International to American expansion, creative strategy and customer experience. In her most recent role at Hanzo, she began as a content marketer and quickly expanded her role to include event management and ultimately, a focus on customer experience. Her experience as a marketing manager for international companies in the software, events and the wedding industries have shaped her perspective and passion for unique approaches to both digital and traditional marketing.

Her musical background instilled a love for the stage from an early age, and naturally, as her career progressed, she began taking speaking roles and conferences and small workshop events. On stage, Patrika uses a balance of every day scenarios and humor to convey a resonating message. Aside from daily work, Patrika is an avid travel-hacker and lifestyle blogger that enjoys detailing her adventures on Instagram.

Motivation and Empowerment

Patrika Alis is a passionate speaker, tech marketer, and empowerment coach that specializes in International to American expansion, creative strategy and customer experience. She has worked as a marketing manager for international companies in the software, events and the wedding industries.

As an influencer, Patrika Alis specializes in content surrounding travel, lifestyle and fitness. She has worked with brands including Herbal Essences, The Brooklyn Nets and SodaStream. She is currently focused on growing her brand through additional partnerships and speaking opportunities.

Her musical background instilled a love for the stage from an early age, and naturally, as her career progressed, she began taking speaking roles and conferences and small workshop events. While speaking, Patrika uses a balance of every day scenarios and humor to convey a resonating message.

Presentations

Presentations (3)
Not So Sexy Marketing: Building Creative Campaigns for Complex or Cliche Products

When faced with a niche, complex or traditionally "boring" product, it's difficult to build creative campaigns that effectively convey the message of your brand. How do you create a unique and interesting experience for your customers without falling into a marketing rut? It takes a combination of speaking your audience's language, using creative multichannel approaches and utilizing unique positioning in often crowded or misunderstood places.

Customer Experience from Scratch: Building Customer Experience Management into your Marketing

As startups grow, the gaps in organization become more apparent. It's only natural to place a heavy focus on growth through marketing and sales in the beginning to generate revenue. Unfortunately, this means customers can fall through the cracks in the race for new business. After the dust settles from the initial product push, how do you keep customers happy, generate referrals and upgrades, and create brand advocacy and loyalty? In this session, we'll discuss integrating aspects of customer experience management into your existing marketing processes to build a satisfied, loyal customer base.

Crossing The Pond: Adjusting your international company’s strategies to grow in the US

When a highly successful international company decides to grow its presence in the US, it often presents a unique cultural challenge. How do you leverage your company’s reputation, maintain a consistent image and adapt your brand to successfully grow in a new market? In this session, learn how to identify aspects of your messaging that may not translate well in US culture, plus ways to adjust key elements of your expansion strategy for an effective launch in the US.

Past talks (2)
Being a Woman in This Tech Age
International Women's Day Event
New York, NY
March 21, 2019
Not So Sexy Marketing: Building Creative Campaigns for Complex or Cliche Products
INBOUND 2018
Boston, MA
September 5, 2018
  • All (2)
  • Videos
  • Photos (1)
  • Slides (1)
This speaker hasn't uploaded any videos yet.
Presenting to over 800 attendees at INBOUND 2018
Presenting to over 800 attendees at INBOUND 2018
Not So Sexy Marketing - As presented at INBOUND 2018
This speaker hasn't uploaded any one sheet yet.
This speaker hasn't uploaded any press information yet.

Books & Articles (1)

The Bold One Fortune Favored

Expertise (10)

Media & Marketing
Travel & Adventure
Business
Leadership
Marketing Customer Experience Motivation Travel Hacking Becoming an Influencer Travel
Recommendations
Why choose me? 

I inspire teams to embrace the unconventional, create for the customer and find balance!

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