Marisa Murgatroyd is a pioneering voice in experience transformation who proves that when every company has the same technology, the only sustainable advantage is how you make people feel.
As co-founder of CXO Agency and creator of The Experience Formula®, Marisa has guided over 5,000 companies through systematic transformation, achieving results like 400% ROI increases and 87% completion rates. Her methodology has generated $55MM in course sales across 12,000+ students in 51 countries.
A frequent keynote speaker at major conferences and leadership summits, Marisa electrifies audiences with her unique blend of behavioral psychology, live demonstrations, and immediately actionable frameworks. She transforms abstract concepts into tangible strategies that attendees implement before they reach the parking lot.
Her speaking topics include "When Every Company Has AI, Being Human Is Your Only Advantage," "Why Perfect Efficiency Is Making Your Business Forgettable," and "The C-Suite Role No One Knows They Need Yet."
With appearances on over 30 podcasts including ThinkMedia, Entrepreneur on Fire, and MindValley, Marisa brings high-energy delivery that creates those coveted "pause and replay" moments. She's certified 60+ Chief Experience Officers across six continents and is the author of the upcoming book "The Chief Experience Officer" (2026).
Featured by Entrepreneur Magazine, MindValley, and the Boston Globe, Marisa transforms how organizations think about customer experience, proving that emotion drives economics in every industry.
Based in Austin, Texas, she speaks globally on experience design, AI and humanity, and the future of business leadership.
