Yeasha Sobhan is the vice chairman of Safwan Bashundhara Global (SBG) and Bashundhara Paper Mills Ltd., two rapidly growing enterprises within the Bashundhara Group. Under her guidance, the companies have expanded their product range to include premium paper, tissue, and hygiene products that meet international standards. As part of Bangladesh’s most prominent business conglomerate, Yeasha has become a distinguished leader recognized for her strategic foresight, business acumen, and commitment to advancing sustainable industrial growth.
Her leadership philosophy emphasizes empathy, inclusion, and collaboration. Yeasha believes that authentic leadership inspires others to reach their full potential while upholding ethical and responsible practices. She has built a corporate culture centered on respect, teamwork, and innovation, ensuring that every business decision contributes to the long-term success and growth of the organization. Her calm yet confident presence has earned her respect within the organization and across the national business community.
Throughout her career, Yeasha has overseen the successful management of several strategic business units, driving innovation and operational excellence. She has strengthened the Group’s reputation in eco-sustainable paper manufacturing by aligning marketing strategies with global trends and consumer needs. Her ability to merge vision with execution has resulted in the consistent expansion of the Group’s customer base and the diversification of its product portfolio.
In 2018, Yeasha received the Bangladesh Women Leadership Excellence Award, recognizing her outstanding contribution to business leadership and her advocacy for gender inclusion. Her recognition as one of the nation’s leading women executives reflects not only her success in marketing and management but also her influence in shaping the role of women in Bangladesh’s corporate sector.
Under Yeasha’s leadership, Bashundhara Paper Mills Ltd. has implemented advanced environmental practices, achieving ISO 9001:2015 and FSC-CoC certifications. The company’s use of modern Effluent Treatment Plants ensures responsible waste management and sustainability across operations. Her dedication to environmental stewardship underscores her belief that industrial success and ecological balance must coexist.
Beyond her corporate achievements, Yeasha leads the Bashundhara Special Children's Foundation, a significant initiative that supports children with special needs. Her work through the Bashundhara Tissue Autism Awareness Campaign promotes understanding and inclusion. Through her visionary leadership, Yeasha Sobhan continues to redefine what it means to lead with purpose, compassion, and integrity.
