Terra L. Fletcher | SpeakerHub

Personal Details

Bio

Terra L. Fletcher is the marketing speaker companies hire to revitalize their brand, recruit top talent, and stay competitive in today's fast-paced digital landscape. As a fractional CMO and founder of Fletcher Consulting, Terra brings 17 years of marketing experience to audiences, delivering actionable insights on content strategy, social media, branding, and thought leadership.

Terra has authored three books, including Flex Your Communication: 47 Tips for Every Day Success at Work, Flex the Freelance: An Unconventional Guide to Quit Your Day Job, and her upcoming release, Flex Your Marketing. Her presentations resonate with business leaders, entrepreneurs, and marketers, equipping them with the tools they need to amplify their brand’s voice and achieve measurable results.

Engaging, strategic, and always practical, Terra’s speaking style has been praised for its relevance and accessibility. When not on stage or writing, Terra enjoys kayaking, painting, and finding creative inspiration in everyday experiences.

Current position (2)

Author and Professional Speaker

TerraLFletcher.com

Fractional CMO / Marketing Advisor

FletcherConsulting.com

Achievements (2)

Established Speaker

Awarded by the National Speakers Association - Wisconsin Chapter 2023

Finalist

Finalist in the NSA Wisconsin Chapter’s Annual Storytelling Contest 2024

Presentations

Presentations (6)

How to Attract Talent and Improve Your Employer Brand

Seven in 10 employers struggle to find talent with the proper blend of technical know-how with people skills. Add in high turnover rates and a generation of older workers retiring, and it’s a talent acquisition perfect storm. You’ll leave this session with a revamped recruitment and retention plan — so you can hire and keep people with advanced cognitive and interpersonal skills.

Flex Your Social Presence: How to Craft a Personal Brand Without Wasting Hours Online

Positioning yourself as a leader in your field is crucial for career advancement, but many struggle with what and where to share, compounded by time constraints. Whether you’re an experienced professional aiming to enhance your image, an HR specialist seeking visibility, or a young professional new to online positioning, this session offers practical insights. Led by Terra L. Fletcher, a fractional CMO, you’ll learn to craft a personal brand that aligns with your career goals, identify optimal platforms to grow your brand, and maximize your digital impact efficiently.

Understand how to craft a personal brand that enhances career goals.
Identify appropriate platforms (e.g., LinkedIn, personal websites) for professional visibility.
Learn strategies to maximize digital impact while managing time effectively.

Flex Your Recruiting: The Secrets to Attracting Top Talent

Learn how to make your company irresistible to top talent with powerful employer branding and recruitment marketing strategies. In this session, you’ll discover how to craft a brand that attracts the right candidates and build recruitment campaigns that get results. Leave with practical, actionable steps to boost your talent pipeline and hire the people who will drive your business forward.

One Day Marketing Plan

Need a marketing plan? Don’t have months to get it done? This workshop is for you! We’ll quickly show you how to design a marketing plan for almost any business. We’ll find out where you are, where you’d like to be, and outline a path to get you there. This workshop is taught by award-winning entrepreneur and marketing consultant, Terra L. Fletcher. Terra will show you how to create and use powerf

An Entrepreneurial Mindset for Executives

What is an entrepreneurial mindset? Can I have it, or is it inborn? Today’s executives must be innovative, accountable, and enthusiastic about their organization’s project or mission. But how can they do that when they’re busy putting out fires and learning how to manage other people? Executives can learn from entrepreneurs how to wear all the hats. In this session, we’ll identify your current entrepreneurial strengths and
learn how to develop the skills entrepreneurs use every day. Build your resilience. Keep learning. Develop a growth mindset and remember to take a 10,000-foot view.

Entrepreneurs remind us how to be creative enough to make new things, stay motivated through the tough times, and be more fulfilled as professionals by making more significant contributions. Gain the confidence to take risks, accept critique, take credit when it’s due, and stand your ground on what matters to you. This session will also help you avoid burnout from trying to squeeze out more at the expens

Start your Own Business, Darn it!

If you’ve been staring out the window, daydreaming about how you could run the business better, this session is for you. Before you take the leap into entrepreneurship you need words stronger than goshdarnitall and tools that are more effective than those found in traditional classrooms. 2012 Entrepreneur of the Year, shares the best tips and tricks for getting what you want, starting your busines

Past talks (6)

20 Social Media Strategies for 2020

International Spa Association Conference

Las Vegas, NV

September 13, 2019

Talent Attraction: Changes and Trends in the Modern Workplace

Master Academy for Civic and Public Affairs

Green Bay, WI

July 30, 2019

Start your Own Business, Darnit!

That Conference

Wisconsin Dells, WI