Tancredi Cordero di Montezemolo

Personal Details

Bio

Tancredi is the Founder, CIO and CEO of Kuros Associates, an alternative investment holding and hedge fund investing exclusively in consumer and lifestyle luxury businesses.

Tancredi is an accomplished entrepreneur and investor with a remarkable experience in finance and the luxury sector. Earlier in his life, Tancredi was an amateur golf champion. He started trading stocks at 19 and became a published author at 21. Tancredi launched his first start-up, a luxury necktie business called Farabeo, at 23 on the back of a successful crowdfunding campaign. After he founded Kuros Associates when he was only 26 with £100 in capital and £3000 of monthly revenue, at 30, Tancredi became a self-made millionaire.

Today Tancredi regularly contributes to media outlets such as the Financial Times, Bloomberg, and The Times. He writes on his blog (www.tancredicordero.com) and is the main host of the Kuros Associates company YouTube channel. Tancredi started his career in finance, working at leading asset management firms such as BNP Paribas, Mirabaud and Fidelity, covering different roles in both buy-side and sell-side capacities.

With over a decade of experience in investment management and consumer luxury spaces, Tancredi established himself as an independent and influential thought leader.

Tancredi holds a BSc from Bocconi University, where he concentrated on behavioural finance studies applied to trading and portfolio management. He is deeply passionate about behavioural sciences and humanistic subjects. He researches extensively the ties between secular fields such as theology, philosophy, art, literature and sciences such as psychology, sociology and neurosciences.

Current position (1)

CEO, Founder

Kuros Associates

Degrees (2)

BSc in Business Administration and Management, Finance

Bocconi University

2010 to 2014

Impact Investing Programme

Oxford University Said Business School

2020 to 2021

Presentations

Presentations (3)

Investing in luxury companies, their brand equity and premium valuations.

In this talk, Tancredi discusses investing in luxury brands, exploring their brand equity and the allure of premium valuations.
Discover the intangible value that luxury companies bring to the market through their rich histories, impeccable craftsmanship, aspirational appeal. Gain insights into how brand equity drives customer loyalty, empowers pricing power & creates a competitive advantage.
Explore financial implications of investing in luxury companies and understand why they often command premium valuations. Understand the factors that contribute to their elevated worth, such as exclusivity, superior quality & strong emotional connection with consumers.
Additionally, discover how brand equity plays a pivotal role in driving customer loyalty, market positioning and ultimately, premium valuations.
He also shed light on financial implications of investing in luxury companies, understanding why they often command higher price tags & represent attractive investment Opportunities.

Investing in publicly listed luxury and premium automakers.

Here, Tancredi Cordero explores the exciting world of investing in publicly listed luxury automakers, where he put light potentially on both financials and your automotive dreams.
He uncovers the secrets of navigating this captivating sector, understanding key indicators, and identifying promising investment opportunities.
From analysing financial performance and growth prospects to evaluating market trends and competition, he equip you with the knowledge needed to make informed investment decisions. Discover the potential for long-term wealth accumulation as these esteemed automakers leverage their brand equity to expand their market presence and captivate consumers globally.
Furthermore, Tancredi discusses the impact of emerging technologies such as electric vehicles and autonomous driving on the luxury automaker industry.
Understand how these innovations are reshaping the landscape and creating new investment avenues for forward-thinking individuals.

How artificial intelligence and augmented reality will reshape the luxury consumer experience

Tancredi will BLOW your mind by exploring how the revolutionary fusion of Artificial Intelligence and Augmented Reality are reshaping the luxury consumer experience.
He lay the foundation by explaining the core concepts of AI and AR/VR. Further, discover how these technologies work in synergy to create unforgettable experiences that cater to the evolving desires of modern luxury consumers.
He delve into the unprecedented expansion of AR and VR applications. Highlight the astounding growth of these immersive technologies across various industries and understand their impact on the luxury sector.
Moving on he uncover the profound changes that AI and AR are bringing to the luxury landscape.
Tancredi discusses some of the world's most iconic luxury brands that are leading the charge in embracing AI and AR technologies. He explore the innovative strides made by GUCCI, APPLE, FARFETCH, RICHEMONT, LVMH, FERRARI, MONCLER to deliver unparalleled luxury experiences to their customers.

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Expertise (8)

Luxury Investment Leadership Entrepreneurial Management