Steven came from the Banking industry having worked in retail banking and merchant banking at Macquarie Bank. In the Mystery Shopping industry he founded Service Integrity and has been actively involved in the peak international industry body, the Mystery Shopping Providers Association.
He continues to serve as a Director of the Asia Pacific chapter of the Association where he was previously President. He has also been Vice-President of the Global Board. In his role Steven continues to educate other Mystery Shopping companies around the world on Best Practice.
The staff refer to him as “The Ideas Man” for the different viewpoints he offers to staff and clients.
His company has developed a way to measure the subconscious buying behaviour of consumers through Neuroscience. They term the crossroads of Neuroscience and Mystery Shopping as NeuroShop.
In this work, Steven takes the client on a journey from understanding consumer behaviour, to designing systems to serve those customers, then measuring those systems, and training staff through the same Neuroscience processes.
Steven is married with three kids, loves great food and coffee, talks a lot with his hands and is obsessed with cycling (and therefore probably lycra).
