Stefan Chiriacescu

With over 15 years of experience in the eCommerce industry, I advise C-level executives, investment funds, and family offices on how to evaluate, scale, or restructure eCommerce operations. My background in owning and selling eCommerce businesses in both Europe and the U.S. gives me a unique view of what drives growth and what derails it.

Whether it’s identifying acquisition targets, auditing operations, or building scalable retention systems, I help decision-makers move from instinct to data-backed strategy. My consulting style is straightforward, focused on results, and built on what actually works in the market today.

Highlights:

• Advised multiple 7–8 figure portfolio companies on retention and growth strategy

• Expertise in technical audits, CRM setup, and marketing stack optimization

• Evaluated eCommerce M&A opportunities for investment groups and funds

• Hands-on experience with Shopify, marketplaces, DTC models, and operational growth

• Fluent in translating between tech, marketing, and executive decision-making

I’ve spoken at leading international eCommerce and marketing events, including Shopify Meetup CEE Bucharest, Digital Marketing Europe Vilniue, Balkan Ecommerce Summit Sofia, International eCommerce Summit Prague, and Ecom World. My sessions focus on practical strategies that brands can use today — with a no-fluff, case-study-first approach that keeps audiences engaged.

Whether it’s a workshop on email automation or a keynote on AI-powered retention, I speak the language of people who want results. I don’t teach theory — I share what we actually do inside a fast-growing agency working with 100+ brands worldwide.

Highlights:

• Speaker at major conferences in Europe and virtual global events

• Topics include: email marketing, Shopify growth, automation, AI, and retention

• Known for high engagement and clear, actionable examples

• Combine storytelling, data, and frameworks in every talk

• Available for keynotes, workshops, panels, and podcasts

I’ve built, scaled, and sold multiple eCommerce businesses in Europe and the U.S. long before it became a trend. My approach focuses on building real operational value — not vanity metrics — so that businesses become either acquisition-ready or sustainably profitable.

From selecting the right platform and tech stack to building marketing systems that drive repeat customers, I know what it takes to turn an underperforming store into a valuable asset. I now advise other founders and investors on how to do the same.

Highlights:

• Owned and exited eCommerce businesses in multiple markets

• Deep understanding of valuation, ops cleanup, and automation

• Built assets optimized for both profitability and sale

• Hands-on experience across DTC, B2C, and B2B models

• Advised multiple founders on exit strategy and investor readiness

In 2019, I founded eCommerce Today — a full-service Shopify agency that grew from 2 people to 33 team members and 100+ active clients without spending a single dollar on ads. All our growth came from referrals, results, and relationships.

Today, we’re one of the top-rated Shopify agencies in the region, with clients across the globe and over $65M in email marketing revenue generated. I built our systems, trained our team, and scaled operations from the ground up — and I now share those lessons with others who want to grow their own agencies or internal eCom teams.

Highlights:

• Bootstrapped to 33 employees & 100+ clients with $0 spent in ads

• Clutch Top 100 Fastest Growing Agencies (2023 & 2024)

• Built delivery processes for email, SEO, PPC, marketplaces & dev

• Over $65M generated for clients via email automation alone

• Created systems that scale without burning out people or profit