Sidrah Hassan is a passionate AI Ethicist on a mission to shape technology for the greater good. With a background spanning across user research and product management Sidrah is dedicated to championing ethical design and implementation as well as Ethical AI literacy. Experienced in AI Governance, AI Literacy, leading Ethical AI Chatbot development and creating her own AI Ethics Toolkit for Product teams. Beyond her role as an AI Ethics Consultant, Sidrah also creates social media content for the BBC Scotland, shedding light on both the benefits and risks of AI. Through her work, she inspires others to envision a future where AI uplifts humanity and does not hinder it.