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  1. Home
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  3. Sharon Swendner
Sharon Swendner's picture

Sharon Swendner

Managing Director
CRM Concepts
Country or state 
United States
Available to 
North America
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Bio

As a career marketing and advertising professional, I have driven success in a variety of industries and across multiple marketing tactical areas.

Sharon is a career marketing professional with expertise in marketing strategy, digital marketing, customer relationship management (CRM), direct marketing and more. She currently is Managing Director of CRM Concepts providing marketing strategy and consulting to small and medium size businesses. She received a B.B.A. degree in Marketing from Florida Atlantic University and an M.B.A. from Arizona State University. She has held Vice President and Director roles at companies such as Sears Home Services, Centex and The Stow Company. In addition, she was President of a digital agency where she published, spoke and provided services and training to clients and prospects on SEO/SEM, email marketing and website design. In the past 10 years, Ms. Swendner has focused on Marketing Strategy and customer relationships using strong analytics and insights to drive action and ROI for her companies and clients.

Current position (3)

Managing Director

CRM Concepts

Vice President, Marketing and Communications

The Stow Company

Director, Marketing Planning and Communications

Sears Home Services

Degrees (2)
MBA - Marketing
Arizona State University
1986 to 1988
Marketing
Florida Atlantic University
1980 to 1982

Presentations

Presentations (2)
Sour Email

I provide a more fun and whimsical approach to email marketing. This session would be based on my blog and the topics I cover there poking at all the bad emailers out there and offering lots of best practices and tips for doing better. You can see some of this type of content at: https://souremail.blogspot.com/

Change the Process, Change the Game, Winning in Sales

This case-study session looks at EasyClosets, a company with great products that consistently receive great reviews, but one that is also hampered by long sales cycles and very little brand equity. The solution was to take advantage of the long sales cycle by engaging customers earlier in the decision-making process, leveraging the information in its CRM and marketing automation systems. This session explains how EasyClosets was able to engage prospects with more relevant content; change the lead-generation process to yield a 100% increase in “hand raisers”; revamp the sales engagement process to improve focus, effort, and efficiency; and improve sales closing ratios. In short, see how EasyClosets changed its sales and marketing processes to turn around revenue.

Past talks (4)
Better Email Marketing
International Association of Amusement Parks and Attractions
Las Vegas, NV
December 31, 2008
Managing The Customer Journey
Women In Consulting Leaders Network
San Francisco, C
December 31, 2016
Sour Email
International Association of Business Communicators
Atlanta, GA
December 31, 2016
CRM Strategy - Leveraging Contacts for Success
Southeast Building Association
Orlando, FL
December 31, 2016
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Expertise (6)

Media & Marketing
Marketing and Advertising CRM Email Marketing Digital Marketing Strategies Marketing Strategy
Recommendations
Why choose me? 

I provide practical and fun advise on marketing execution using real life examples.

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