Shanna Weber

Shanna Weber

Founder & CEO, Prima Consulting | Leadership Expert | Motivational Speaker

Shanna Weber is a dynamic and engaging speaker who inspires professionals to lead boldly, communicate authentically, and create thriving workplace cultures. As the Founder and CEO of Prima Consulting, Shanna brings over 20 years of executive leadership experience in the financial services industry and a passion for helping people lead from any seat.

A gifted storyteller and skilled facilitator, Shanna is known for delivering high-impact keynotes and workshops on leadership effectiveness, generational dynamics, team engagement, and strategic communication. She has led hundreds of sessions across industries—earning accolades for her ability to make complex topics accessible, actionable, and immediately relevant.

Shanna’s speaking style blends warmth, humor, and hard-earned wisdom. Whether she’s coaching executives, energizing a conference room, or empowering rising leaders, she creates connection and momentum that lasts far beyond the event.

Her work has earned national recognition, including the 2025 Colorado Executive Coach of the Year, 2024 Woman of the Year, and the Albert Nelson Marquis Lifetime Achievement Award. She is a Certified Gallup Strengths Coach, Hogan Assessment Certified, and trained in Positivity Quotient and Generational Studies in the Workforce.

Shanna holds an Executive MBA from the University of Arizona and dual bachelor’s degrees in Finance and Management from Arizona State University. She is also a proud graduate of executive programs at Wharton (SIFMA SII) and Yale School of Management.

From boardrooms to conference rooms, Shanna’s mission is clear: help people rise, lead, and thrive—together.

Shanna Weber is the Founder, CEO, and lead consultant of Prima Consulting, where she ignites workplace change by building cultures that motivate every team member to excel because they are valued and engaged. A sought-after coach and keynote speaker, Shanna blends more than a decade of leadership-development expertise with 23 years as a senior executive in financial services to deliver high-impact growth experiences for leaders and teams.

During her eight-year career at Charles Schwab she served as Managing Director of Corporate Strategy—identifying near-term growth plays while shaping the firm’s long-term roadmap—and earlier led Retirement Income, Business Strategy, Product Development, and served as Chief of Staff to the Asset-Management CEO. Her people-centric efforts lifted engagement for 1,500+ employees across 30 locations during the pandemic. Previous roles include leading global product strategy at Janus Capital (now Janus Henderson Investors), overseeing fund strategy with ING Funds (now Voya Investment Management), and serving as a strategic analyst with Arthur Andersen.

Shanna’s work has earned the Albert Nelson Marquis Lifetime Achievement Award, Top 100 Registry’s 2024 Woman of the Year, and 2025 Colorado Executive Coach of the Year. She has designed and facilitated hundreds of workshops on generational dynamics, feedback, professional branding, inclusive leadership, and team engagement, equipping thousands of professionals to elevate performance.

She holds an Executive MBA from the University of Arizona’s Eller College and dual bachelor’s degrees in Finance and Management from Arizona State University. She is also a graduate of Wharton’s SIFMA Securities Industry Institute and Yale’s Fostering Diversity & Inclusion program. Certified as a Gallup Strengths Coach and Hogan practitioner, Shanna translates data-driven insights into actionable strategies that inspire followership and unlock discretionary effort.

Committed to advancing underrepresented talent, she founded the Denver chapter of Women in ETFs, teaches financial literacy to underserved high-school students, mentors young women of color, and prepares immigrants and refugees for careers in the US.

On stage or in the boardroom, Shanna empowers professionals to lead with clarity, connection, and purpose—and to build workplaces where people and performance thrive.