Sergey Kuzin

Are you in the middle of important negotiations? Are you leading a project, and getting attacked with questions? Asking an investor for money? Are you meeting a disgruntled business partner? About to be chewed out by your boss? Speaking at an important meeting? All these situations are #SpeakingUnderFire. Be prepared for “difficult” questions and provocative comments! It takes a stressful situation to make it clear who is worth what. Therefore, it's worth learning how to answer typical objections in advance.
As a result of the training you will learn how to:
• prepare for any meeting so that not one difficult question will upset you
• quickly determine the type of question being asked and how to respond to it
• significantly increase the speed and quality of your answers
• manage your communication in front of a negative audience
• speak confidently with a VIP audience (bosses, customers, partners, investors)
• overcome typical objections, resistance, and skepticism

What needs to be said? What needn’t? Where to look? What to do with your hands? What to wear? How to react to a provocation? One word said at the wrong time or a gesture made rashly, may cost you a great deal if you’re being watched, listened to, or read by millions. The goal of this program is to arm the speaker with a full array of tools he or she may need to talk effectively to the press, be it a press-conference, 1X1 interview, or a TV show.
As a result of this training, the participants will be able to:
Better understand the hidden agendas that drive journalists and why they can be so “difficult”
Grasp the specifics and inner workings of TV, radio, newspapers and new media
Speak clearly and concisely in order to avoid being misrepresented by the media
Handle the “inconvenient” questions more effectively
Get their key message across to the target audience
Master the “soundbite” technique in order to increase the probability of being quoted
Avoid the journalists’ traps effectively

A professional is someone who has identified, packaged and knows how to convey their value to their target audiences. And you have a thousand ways to do it wrong. You can talk at length, overwhelm with detail, or talk like a TV commercial. And what if you listen to the client and answer the question: "What does he really want?" Perhaps then self-presentation will turn out to be more "tasty". Of course, in 30 seconds, you will not get a promotion or sign contracts worth millions. But you will generate interest in meeting you again from those who influence your business.