Sam Basu

Sam Basu Farreca, MBA is the definition of a polymath: renowned organizational coach, Forbes and Entrepreneur Contributor, and a world performing artist.

Sam redefined the status quo early on, when she left a prestigious MD/PhD program at Johns Hopkins University to launch a music album in India and tour the world with her unique style of "fusion" music. Through this early global exposure, her perspectives broadened significantly and she developed a passion for diversity, equity, and inclusion. After completing her MBA from INSEAD and Wharton, she has become a rising star in organizational development, working with companies like Cisco, Airbnb, Disney, and more to improve culture and DEI. Her signature approach brings in her expertise across neuroscience, AI and people analytics, and even the arts.

She is a co-founder of CultureStrategy, a firm dedicated to organizational change and emotional intelligence within a rapidly changing landscape of work. Below are some links to her work:

https://www.entrepreneur.com/leadership/how-to-make-your-weekly-status-meetings-more-exciting/439437

https://www.forbes.com/sites/forbesbusinesscouncil/2021/07/16/a-tip-for-diversity-and-inclusion-success-take-it-slow/?sh=4e7b01497eb7

https://www.entrepreneur.com/leadership/heres-what-your-diversity-training-might-be-missing/425410