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  1. Home
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  3. Rod Bristol, CFE
Rod Bristol, CFE's picture

Rod Bristol, CFE

Director of Business Development
Profit Soup
Country or state 
United States (Washington)
Available to 
Global
City 
Federal Way
Fee 
Languages 
English
Volunteer
No

Personal Details

Current position (1)

Director of Business Development

Profit Soup

Achievements (1)
CFE

Certified Franchise Executive from the Institute of Certified Franchise Executives of the International Franchise Association

Degrees (1)
International Communications
University of Washington
1970 to 1975

Bio

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Why Choose me!

"One of the biggest challenges of a business' leadership is understanding their financial statements and using them to drive operational improvement in their companies. It is so gratifying when I look out over a group of leaders and share that very moment when they transform their thinking about their numbers to no longer seeing financials as only a necessary evil, but now eagerly await their monthly financial results to measure their progress and further improve profitability. These are the breakthrough moments that really make what we do so meaningful to me." Rod Bristol, Profit Soup

I know first-hand how changes in technology and market forces impact a business. My 23 years' experience as owner of a multi-unit printing chain me prepared me well to help others weed the threats out of opportunities and focus on how to find the strategic pathway forward. Prior to buying my printing company I also spent six years as a mergers and acquisitions specialist, doing business valuations and sales. Combining this with more than eleven years as a master financial trainer, and I work hard to be a champion for business growth, productivity, valuation, and transition.

Financial training that I have presented includes programs for many types of businesses. In franchising these would include sign makers, printing/shipping stores, 24 hour gyms, restoration companies, cleaning companies, QSR restaurants, hotels, DIY home centers, rental companies, lab testing companies and home health care companies to name a few. I have also presented programs for dental practices, independent pharmacies, association members of all types and contractors including insulation, electrical, plumbing, and HVAC.

Another set of clients include banks, both banking staff that need financial training and bank clients. Banks benefit from this type of training in that they have clients with a higher financial acumen and capability of qualifying for loans, and actually paying them back.

I customize each program to the specific financial model of the client which makes the training much more relevant and meaningful to the attendees. I take a family run business and create a professionally managed company with the same people at the helm.

I'm a highly-rated, entertaining keynote speaker and workshop facilitator and have a well-earned reputation for making complex financial topics clear and fun to learn. I have elevated the financial acumen and confidence of literally thousands of business owners through my work with Small Business Development Centers around the US. I am a Certified Franchise Executive and a facilitator for the International Franchise Association's education series for CFE candidates with my next program coming up in February 2020 for the ICFE.

Bio #3

Presentations

Presentations (3)
The Profit Maker's Master Plan

This 60 to 90 minute program helps create a plan for business improvement by using financial information to assess financial performance and work with business owners and profit makers to prioritize their business issues. Then we go beyond the numbers with powerful new tools that promote creative thinking so that the can brainstorm solutions, developed measurable goals, and establish action plans to engage their teams. All with the focus and accountability necessary to make their Profit Maker's Master Plan a reality.

Profit is Not Optional!

Business owners want to build a sustainable profitable business, assured of ongoing success. But how much profit does it take to produce the real returns they need to grow their business? Will their sales get them there? My program Breakeven Plus enables business owners and profit makers to plan for profit instead of just hoping for it.

I have many other programs covering cash flow, getting financing, valuation and creating powerful financial conversations and engaging staff in the financial management of a business.

Building Value: Start With the End in Mind

It is never too soon to envision how you will leave your business. Your vision will influence your decision making along the way. To receive full value for your investment of time and money, you will have to make some hard choices. How much should you be paying yourself? How will that impact the value of your business at exit? How much wealth do you need to accumulate? How can you estimate what your business is worth? Explore basic exit strategies and find out what you can do today to make your business more attractive and valuable to tomorrow's buyer.

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Rod Bristol Introduction
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Expertise (2)

Business
Business Finance

Clients

ServiceMaster, Anytime Fitness, The UPS Stores, Fastsigns, McKesson, Choice Hotels, Direct Energy, International Franchise Association, America's Small Business Development Centers
Recommendations
Why choose me? 

The greatest challenge of most small business owners is not understanding FINANCE.
I can HELP!

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