Robyn Young | SpeakerHub

Personal Details

Bio

Robyn Young is a branding specialist with a vast understanding of what sticks and how to pull an authentic brand to the surface.

She has never shied away from jumping into the deep end. After quitting her cushy tech job with no concrete plan, capital or clients in place - whilst 2 months pregnant - Robyn launched a full-service branding agency from a shared desk at a coworking space and successfully quadrupled her revenue and team in 2 years.

Before that, she spent the better part of two decades wielding unruly brands into shape.

Her professional pedigree is anything but linear and includes market research for top commercial brands like Nike and Target, copywriting for UCLA, brand management for influencers such as Tracee Ellis Ross and Harry Shum Jr.(Glee), branded content for Modern Luxury and Everyday Health, creative direction and styling for luxury brands, and more. Now, as the CEO and Head of Strategy for her namesake agency, she applies her wealth of experience to a diverse roster of clients looking to connect with the youth market. Robyn also mentors and has made numerous public speaking appearances for next-generation female founders, leadership teams, and employees.

Current position (2)

CEO & Founder

Young & Co.

Brand Strategist

eatbigfish

Degrees (1)

Visual Arts

University of California, San Diego

2002 to 2006

Presentations

Presentations (3)

Brand Marketing: Setting the Foundation to Thrive in a New Digital Era

The new remote digital landscape has completely changed the way we shop, think and feel about brands. To cut through the white noise of overcrowded markets, brands need to get laser focused on their audience, value, and difference to create efficiencies in their marketing message or risk falling further into irrelevance.
Takeaways:
- How to get laser-focused on your value
- How to adapt your brand positioning by audience
- How to stand out from competitors
- How to build a lasting relationship with customers to stay relevant.

Connection is Currency: How to Build and Sustain Customer Loyalty

Your brand is more than a logo. Learn how to connect and sustain a relationship with your audience, and why it's the most important goal in branding (and business).
Takeaways:
- How to rise above the noise and differentiate from those pesky competitors.
- How to position your brand into a lifestyle movement that sticks with customers.
- Learn the Stages for Customer Loyalty Development and how to leverage them in your business.
- Hear which brands are getting it right and what they're doing differently.

Defining Your Personal Brand: How to Use Your Unique Superpowers to Solve Problems You Care About

Richard Branson. Oprah. Steve Jobs. These iconic people have one big thing in common; they've built impeccable personal brands. Using their talents, a unique point of view and a relentless attention to their public persona, they've created success doing what they love. In this fun, interactive workshop, brand strategist and entrepreneur Robyn Young will take you through a step by step process to defining your personal brand and leveraging your point of view to build interest and momentum.
Takeaway:
- Assess where you want to spend your time and where you don’t
- Learn how to connect your personal & professional experiences to find your purpose.
- Determine what you stand for and value to create your unique POV.
- Position your brand to the right audience and problems you care about.
- Create a catchy personal brand title for LinkedIn and direction for your public profile.

Past talks (4)

Defining Your Personal Brand

Santa Monica City College

Los Angeles, CA

November 21, 2020

Stand for Something: The Key to Successful Branding

Generation She

Lyft HQ, San Francisco

January 25, 2020

Mamas Making Waves

Happy Mom Conference

Los Angeles, CA