My name is Robert Lopez, I am currently the General Manager - CX, Brand & Innovation at Norths Collective, a profit-for-purpose dynamic hospitality group encompassing eleven businesses and growing. I have a double bachelor degree in business and computer science as well as my Masters of Business Administration. I have been with Norths Collective since 2012 and have over 26 years experience in Marketing and innovation. Since 2018 I have been leading a digital and data transformation journey at Norths Collective, using the latest technologies to help us drive a single source of customer truth, become smarter with our data and drive a much stronger hyper-personalised, omnichannel marketing strategy for the organisation. We are five years into this journey and the results to date have been extremely strong. I have spoken on stages around Australia as well as at Dreamforce in San Francisco, one of the biggest tech conferences in the world. As a former stand-up-comedian I love getting on the stage and engaging with an audience of any size, truly showing my passion for all things marketing, CX and innovation while helping Organisations truly understand the power of a well structured digital transformation strategy.
