PRISCILLA OMEBERE-IYARI

Priscilla is an astute Corporate Communications, Brand, and Consumer Marketing Professional with over a decade's worth of experience building local and global brands across various industries, such as: Financial Services, Technology, Sustainability, FMCG, Creative, and Sports.

She is an alumnus of the prestigious Cannes Young Lions Award, and the Atlas Corp Leadership Institute, and has core competencies in Integrated Marketing Communications, Brand Quality Assurance, Communications Strategy, Procurement, Project Management, Multilateral Stakeholder Management, Negotiation, ESG, and Sustainability.

Her wealth of experience spans creating efficient communication solutions for various brands in the best Public Relations/Perception Management Agencies, a Management Consulting firm, and a Radio station, as well as in a number of multinationals. She has launched innovative products like ALAT, Africa’s first fully digital bank, Smoov Chapman, Nigeria’s first on-the-go Chapman; managed major media crises, developed numerous sustainability ideas, and executed several effective marketing communications strategies. Her employers and colleagues describe her as a Resourceful Executioner per excellence with an incredible sense of humor.

Priscilla is the Founder/Champion of ‘TAVS with Priscilla’: a digitally-led mentorship initiative for young ladies from ages 24-34, which is in line with this year's International Women's Day theme: 'DigitALL: innovation and technology for gender equality'. She works with them to define actionable visions and goals for their careers and finances, toward a rewarding career in private and public organizations, as well as government. Not just to define these goals, but also to achieve them. She does this by providing hands-on mentorship and beginner-friendly resources that help keep the users focused and accountable. So far, 30 ladies have benefited from her group and one-on-one sessions and over a hundred ladies across Africa have benefited from her easy-to-use resources.

She is also the co-convener of the annual Open Your Heart Camp for under-served teens living with Autism and Down Syndrome).

She was recently recognized by the UN Women and UNDP for her contributions to driving gender equality, as well as other Sustainable Development Goals in the Private Sector.

When she's not making brands the most preferred option to customers in saturated markets, or driving her passion projects, then she's definitely doing some 'jollof rice tasting', binge-watching RomComs on Netflix, or exploring different parts of the world with her best friend, Ewere.

More information: www.Linkedin.com/in/thepriscilla ; www.pi.disha.page