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  1. Home
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  3. Philippa Gamse
Philippa Gamse's picture

Philippa Gamse

President
Websites That Win International
Country or state 
United States (California)
Available to 
Global
City 
Santa Cruz
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes
Timezone 
America/Los_Angeles

Personal Details

Bio

Philippa has clocked over 25 years in digital marketing strategy and analytics. A past 20+ year member of the National Speakers Association, Philippa has presented for audiences in 9 countries and over 30 US states. She is now a frequent podcast guest, and the author of “42 Rules for a Website That Wins”, endorsed by Guy Kawasaki. She has consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.

Business owners and decision-makers hire Philippa to find new insights in their web analytics that will grow their business and cut wasted spending, because many are missing out on those “hidden gems”. She has helped clients and audiences in N. America, Europe and the Middle East to translate numbers and charts into transformational ideas that move the business forward, reveal opportunities for new markets, products and services, and maximize return on investment. She has taught at three international business schools, and has a forthcoming book to be published in June, 2025.

Current position (1)

President

Websites That Win International

Degrees (1)
Librarianship
University College, London
1980 to 1981

Presentations

Presentations (1)
Website Wealth – Finding the Hidden Gems

Almost every website is leaving money on the table, either in missed opportunities for new products, services or other revenue sources, for reaching new target markets, or in wasted money and resources. These insights are often far from obvious and can only be found using web analytics.  

Philippa will show you how to make full use of the diamond mine that digital analytics can be – in English and free of technical jargon! Learn how using these tools can grow your business, and how you can discover key nuggets of relevant actionable information without going into data overwhelm.

Attendees will learn:
1. The Metrics that Matter - how (and why) to prioritise the metrics that can impact your online business results today.
2. Plugging the Leaks - how to look for places where you may be losing valuable visitors or opportunities.
3. Finding the Potential - why your own search engine is such a valuable market research tool, and how to use it for business growth.

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Books & Articles (1)

42 Rules for a Web Presence That Wins
SuperStar Press,
2012

Expertise (21)

Media & Marketing
Business
Making Your Website Work Business Marketing web analytics B2B Marketing In the Digital Era B2C Digital Marketing Building Your Brand With Digital Marketing & Beyond Create Wealth through Digital Products creating digital experiences Digital Analytics Digital Brand Strategy Digital commerce B2B ecommerce B2C and ecommerce strategies ecommerce speaker Business and Marketing Google Analytics Google Tag Manager Conversion optimization User Experience Design
Recommendations
Why choose me? 

I help you use AI: "Analytics Intelligence!" In English, no techy graphs or jargon, lots of stories

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