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  1. Home
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  3. Paula O'Sullivan
Paula O'Sullivan's picture

Paula O'Sullivan

Director & Digital Strategist
Possum Digital
Country or state 
Australia
Available to 
Australia & New Zealand
City 
Sydney
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Bio

Charles Darwin famously said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one most adaptable to change”

With over 10 years communications experience in the Government and community space, I bring a highly analytical and strategic mind to the digital environment.

Today more and more people are sharing information, posting photos and connecting right across the internet. In fact the human brain is hardwired to collect and streamline data, which explains why we post photos of our cat, check-in at the airport and post updates about our kids.

Each digital channel taps into the way we pick up and retain information. Some of us are auditory learners (think Twitter, Facebook and Linkedin) while others are visual learners (think videos and images for YouTube, Instagram and Pinterest).

Turning online activity into offline action is what drives our team to build and execute successful campaigns for our clients.

We work with a diversity of industries ranging from bookkeeping and financial services, right through to a variety of retail and other outlets. Other industries we have worked with include first aid training, fitness, travel, technology, media, business consulting, creative industries and real estate.

Current position (1)

Director & Digital Strategist

Possum Digital

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Expertise (6)

Media & Marketing
Marketing and Advertising Social Media Harnessing Social Media How to Build Your Social Media Presence from Scratch Facebook Advertising
Recommendations
Why choose me? 

Helping translate social media marketing into practical, understandable actions.

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