Annalisa Nash Fernandez

As technology yields unprecedented across borders, privacy and security policies designed for a few markets are ultimately applied globally, in many different cultural contexts. But security is not culture-neutral. Decode geo-cultural dimensions of trust and communication, and how they frame perception of privacy and security on multicultural teams and in the digital arena, enabling effective global policy creation, application, and dissemination. Gain unique insight into how data science is rooted in social science, and how mathematical computation, data interpretation, and numerical processing are processed through a cultural lens. Explore case studies of digital sovereignty, tech diplomacy, data localization and colonialism, and social credit systems. Because as globalization makes our borders invisible, digital boundaries reinstate them.

Break out of your cultural comfort zone. Technology is connecting us more than ever, but we still face linguistic and cultural barriers. In a globalized world, teamwork, collaboration, and business growth mean communicating across real and perceived borders. In this dynamic presentation, learn how cultural differences present challenges but provide the opportunity for innovation and global excellence. Explore communication styles across world regions, decode cultural perceptions of time, see your own culture through a foreign “lens,” and understand cultural expectations for client meetings and employee feedback. Multidisciplinary content draws on business case studies, research in applicable fields of psychology and sociology, culture related events in the news, and the latest academic theories on intercultural dynamics. You’ll takeaway how to effectively penetrate foreign markets and build relationships across cultures without knowing the local language.

In a globalized world, cultural differences present challenges but provide the opportunity for innovation and global excellence. Starting from C-level topics about preserving the corporate message and the company’s cultural assets across borders, explore the cultural side of digital communication and the objectives in localizing content, information, and engagement strategies for digital and mobile world forums. As technology grants unprecedented access to new markets, review emerging developments in language translation technology and the cultural nuances in artificial intelligence design and application. We’ll examine different regional communication styles and perceptions of time, discover why emojis aren’t universal, and explore cultural preferences and norms for privacy and information governance on the new global stage.

Digital media yields unprecedented global connection between brands and consumers, but cultural relevance can present a barrier to engagement. Enter a new era of globalization, where customers expect to be met in their cultural context. We’ll redefine customer engagement as a social science framed by culture, surveying different regional practices for digital experiences, and how practices like influencer marketing return us to cultural values of trust and relationships. Decode cross-cultural perceptions of sound, color, and animation in user interfaces, and discover why even emoji aren’t universal. In cultural competency awaits the opportunity for growth, innovation and global excellence.