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  1. Home
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  3. Patty Ross
Patty Ross's picture

Patty Ross

Founder
Golden State Marketing
Country or state 
United States
Available to 
North America
City 
Los Angeles
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes
Timezone 
America/Los_Angeles

Personal Details

Bio

I have worked in e-commerce and online marketing since 1998 starting in the gourmet gift industry and have worked with clients in the wine industry, restaurants, financial, legal, motorcycle, nonprofit, coaching, medical, beauty and wellness, transportation and logistics, education, landscape design, and more. I started my own marketing consulting agency in 2006, born from the wine industry where I worked with wineries on CRM software training, marketing and business development. I started Golden State Marketing/California Wine Marketing in 2006 working primarily in the wine industry and eventually expanding out to include other industries. I help businesses with e-mail marketing, social media management, website content, event planning, PR, customer support and promotional products.

Current position (1)

Founder

Golden State Marketing

Degrees (3)
Journalism
Santa Monica College
1985 to 1987
Public Relations
UCLA Extension
1992 to 1994
Business and Marketing
College of Marin
1994 to 1996

Presentations

Presentations (7)
Marketing Plan 10: Create Your Roadmap To Success

Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you...then it sounds like you may need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.

A well-executed marketing plan will help you:

Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)
Set goals for marketing your business
Define your target audience with buyer personas
Create your Unique Selling Proposition based on competitor analysis
Measure and Optimize your Marketing Efforts
Define your brand with proper visuals and messaging
Determine the tools you will need to execute your marketing plan

Social Media Essentials

Social media can be overwhelming for business owners. Which platforms? How often to post? What to post. What is “live”? Why Facebook Groups are important.

This class will give you the basics every business owner should know as well as the latest trends to grow your business.

This class will cover :

How to create a content calendar to sync all your marketing efforts (Participants will receive a complimentary digital copy of a digital calendar)
The demographics for each social media platform
How to choose which platforms make sense for your business
The right days and times to post on each platform and how often to post
What type of content to post for the best engagement
Social Media Advertising options
Facebook and Instagram "Lives"
Facebook and Instagram "Stories"
What is a social media influencer and why to use them

E-Mail Marketing Essentials

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

You Will Learn:

The 5 C’s of E-Mail Marketing Basics
How to create a content calendar with a complimentary digital version sent to all students
How to pick the E-Mail platform right for your business
Anatomy of E-Mail design
Subject Lines
Best times and days to send E-Mails
Why List Segmentation is important (case study provided)
Basic Automations
How to create E-Mail graphics using Canva
How to set up Google analytic tracking links
A/B Testing Tips

LinkedIn Marketing Essentials For Businesses

As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes to your business. The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders.

If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy. Unlike other social networking sites, LinkedIn offers a goldmine of opportunities for B2B marketers. You’ll be better informed about what’s going on in your industry and the industry of your ideal, favorite, and most profitable clients.

What You Will Learn:

Why LinkedIn
LinkedIn Profile Musts
How and Why to Create Your Company Page
Finding LinkedIn Groups
Making Connections
LinkedIn Posts, Articles and Newsletters
Content Calendar (complimentary content calendar provided to all attendees)

The Future Of Marketing: Harnessing The Power Of AI

Get to know how ChatGPT can help you automate and optimize your marketing activities, from social media to email campaigns, and marketing strategy In this session, we will uncover the power of the AI-driven tool ChatGPT and its transformative potential for marketing your business.

Whether you’re a small business owner looking for ways to streamline your operations, or a marketing professional seeking the next big thing in marketing technology, this webinar is for you.

We will go “live” on ChatGPT to learn prompts to help with marketing strategy, building marketing content, creating a content calendar, building buyer personas, and more!

The Power of Connections: Leveraging Networking for Your Small Business

"The Power of Connections" offers you a roadmap to master this art, essential for thriving across industries and sectors.

* Networking Essentials: Grasp the core of networking.
* Brand Building Mastery: Your brand is your story. Learn to weave your personal and business brand seamlessly into interactions.
* Digital Networking Dynamics: Gain expertise in leveraging social media and online communities to expand your business horizons.
* Conversation That Counts: Tips for keeping conversations engaging, ensuring they pave the way for strong, lasting business connections.
* The Art of the Elevator Pitch: Learn to craft and deliver powerful elevator pitches that leave a lasting impression.
* Your “Calling Card”- Post pandemic..do we still hand out physical cards or should we use digital cards?
* Event Networking Strategies: Uncover strategies to maximize your presence and leave a mark.
* Follow-Up Mastery: Effective follow-up strategies to keep your network engaged.

Defining Your Audience: The Power of Buyer Personas

"What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate marketing strategy to start marketing to the right people.

  • All (1)
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  • One sheet (1)
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Expertise (6)

Media & Marketing
How to Grow Your Business Using Social Media How to Grow Your Business using E-mail Marketing Building Your Brand With Digital Marketing & Beyond Advanced E-Mail Marketing Techniques Beginning E-Mail Marketing Techniques

Reviews

Testimonials (2)
  • Patty Ross has presented at a number of SCORE workshops. Personally, she has spoken at two of my Bring Your Own Brown Bags seminars on MailChimp Essentials and on the Basics of Google Analytics. In both cases she has provided the necessary materials (bio, photo and workshop descriptions) promptly. Throughout the process she remained engaged as to numbers of attendees and requirements for the facility and attendees. As the coordinator for these workshops, her attitude and behavior made my job easier. Attendee comments were very favorable for the material presented and the attendees felt that the material was valuable. I would highly recommend Patty as a speaker. She has a wealth of knowledge on these subjects.
    Carol Kerwin
    Certified SCORE mentor
    SCORE San Luis Obispo
    Verified
  • Patty Ross of Golden State Marketing is a knowledgeable and engaging speaker. From branding to email marketing and effective strategies for using Social Media, she offers tips, tools and strategies to guide business owners on how they can not only get the attention of prospective customers but to keep their current customers coming back for more. The audience loves her easy and informative style.
    Lorna Whitaker
    Certified SCORE mentor
    SCORE San Luis Obispo
    Verified
Recommendations
Why choose me? 

20 years in e-commerce and online marketing. Passionate, Energetic and Motivating Speaker

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