Patty Ross

Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you...then it sounds like you may need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.

A well-executed marketing plan will help you:

Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)
Set goals for marketing your business
Define your target audience with buyer personas
Create your Unique Selling Proposition based on competitor analysis
Measure and Optimize your Marketing Efforts
Define your brand with proper visuals and messaging
Determine the tools you will need to execute your marketing plan

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

You Will Learn:

The 5 C’s of E-Mail Marketing Basics
How to create a content calendar with a complimentary digital version sent to all students
How to pick the E-Mail platform right for your business
Anatomy of E-Mail design
Subject Lines
Best times and days to send E-Mails
Why List Segmentation is important (case study provided)
Basic Automations
How to create E-Mail graphics using Canva
How to set up Google analytic tracking links
A/B Testing Tips

Get to know how ChatGPT can help you automate and optimize your marketing activities, from social media to email campaigns, and marketing strategy In this session, we will uncover the power of the AI-driven tool ChatGPT and its transformative potential for marketing your business.

Whether you’re a small business owner looking for ways to streamline your operations, or a marketing professional seeking the next big thing in marketing technology, this webinar is for you.

We will go “live” on ChatGPT to learn prompts to help with marketing strategy, building marketing content, creating a content calendar, building buyer personas, and more!

"What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate marketing strategy to start marketing to the right people.