Navid Mollaee | SpeakerHub

Personal Details

Bio

Dr. Navid Mollaee is an international expert in Business and Management. He has done several researches and publications in different fields of Management, Marketing, Consumer Behavior and CRM. His background includes eight years of teaching and administrative work in different schools and institutes in Iran. Navid holds Ph.D. in Management and MBA in strategic management and currently is teaching at Ph.D. DBA, Executive, MBA, Postgraduate and Undergraduate level.

Dr. Navid Mollaee is an International keynote speaker with valuable experiences in working with more than 50 international conferences as keynote speaker, scientific committee member, reviewer and chairperson. He serves as editorial board and reviewer of over 25 international journals like American Journal of Industrial and Business Management and Journal of Management Development.

More Information and Testimonials: http://navidmollaee.com/

Current position (3)

Lecturer in Marketing of Services for EMBA student

Maastricht School of Management (MSM)

Lecturer in Consumer Behavior, CRM and Marketing

Mahan Business School

Lecturer in Consumer Behavior, Sales Psychology

Tehran Business Training Center

Degrees (1)

Management

Faculty of Management and Economics

2014 to 2018

Presentations

Presentations (2)

Consumer Behavior; the Sociology and Psychology of Marketing

Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behavior. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants.
The speech tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. It will clarify what sociology and psychology tell marketers to affect people as consumers.

Marketing Management

Marketing is the core of an operating business. It is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders. People often confuse marketing with advertising and sales. In this course you will learn about the "real" nature and scope of marketing management of which advertising and sales are simply two facets.
Many of the theories covered in courses such as Principles of Marketing, Consumer Behavior, Organizational Behavior, and Customer Relationship Management (CRM) will be referenced. It is my hope that by the speech you will have gained confidence with marketing tactics. Even if you have no plans to enter a career in marketing, you will find the skills from this speech useful in many areas of your personal and professional life.

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