Natalie Cantell has led Who What Wear’s award-winning branded content team since 2017. New Zealand-born and New York-based, her personal style has been covered and coveted by every major international fashion publication, driving a career of collaborations with top global brands, retailers, and publications both in front of the camera and behind the scenes.
Natalie is a serial collaborator and expert in digital content creation, teaming up with leading global fashion, beauty, luxury, and lifestyle brands and publications on strategic creative projects spanning creative and style direction for campaigns, casting, fashion writing, curation, design collaborations, guest editing.
An experienced presenter, moderator, and panelist, Natalie is engaged as a special guest delegate and speaker at international fashion weeks, conferences, and in-store events, discussing everything from new season trends to navigating the ever-changing world of digital media, content, and branding.
She is passionate about working with people, companies, and brands actively making efforts to champion diversity, mindfulness, and progressive values.
