Co-founder & Co-CEO at ADAY (thisisaday.com), a fast-growing direct-to-consumer brand creating a capsule wardrobe of consciously designed, versatile essentials. We're setting a new standard for clothing by fusing minimal, seasonless shapes with technical fabrics, all made with a huge focus on sustainability and conscious consumption.
ADAY was named one of the Most Innovative Companies in the World 2018 by Fast Company and has been featured in Vogue, Forbes, Refinery29 + Conde Nast Traveler. The company is based in New York + London.
As co-founder and co-CEO Nina was also named Forbes 30 under 30 and included in the OMR Top 50 Marketing Minds list. She is an advocate of conscious design, minimalism + building a brand that cares.
Nina oversees all things Product, Brand, Storytelling, Brand Marketing, Social Media, Partnerships, Community, Fundraising, Finance + Investor Relations. She has spoken at Girlboss, Glossy Forum, EDITIONS, Fast Tech Forum and a number of direct-to-consumer, brand building + sustainability-focused events.
Before ADAY, Nina worked as an investor Index Ventures working with e-commerce, consumer internet and SaaS businesses, board observing at Secret Escapes, EDITD amongst others, and working with inspiring entrepreneurs. Her work at Index inspired her to give an entrepreneurship lecture at London College of Fashion and pursue a Central Saint Martins Sportswear Design course which led to ADAY. Before Index Nina spent two years at Goldman Sachs in London working in M&A where she met her co-founder Meg. Nina declined my spot at Harvard Business School to start ADAY.
