Maya Sullivan

Entrepreneurs come in a variety of personalities and backgrounds. Some demand attention when they enter a room. Others are low-key and may go unnoticed in a gathering of exuberant personalities. Inner
characteristics—not outward persona—are what help an individual be successful.

You can learn to be profitably self-employed provided you are passionate about your business and acquire the attributes necessary to achieve your dream. This presentation explores traits such as financial realism, passion,
prudent decision making and seven more. The essence is about strengths that help entrepreneurs succeed.

The ebb and flow of sales are a normal part of the business landscape. Your enterprise may have a steady increase in sales, then plateau or decline. It is easy to panic or become stressed when this happens.

Yet it may just be a pause before the next stage. When sales are in an ebb mode it is easy to think we are doing something wrong or that our business is failing. The reality may be that we are experiencing a
natural cycle.

Exploring 10 things to do when your venture is in an ebb time can help move you forward.

Things are rarely as they seem. Similar to test driving a car before buying it, research provides insight into the reality behind the dream. You will have the opportunity to see how well your perception of the idea
and the practicality of the concept match up.

Research brings clarity and can save time and money in starting a business. There are various ways to explore ideas to determine their viability. Participants will gain a better understanding of various industries and potential niches.

This workshop covers what and how to research including 16 sources of information and 21 topics to explore.