Today's content strategies are born in the studio!
Traditional content marketing strategies are slow, costly, and they fail to reach today's customer and prospect needs.
Six years ago, Mark Cafiero was leading a marketing program for a global fintech provider, and decided that content strategies were not evolving as they should. Webinars presented the same, tired viewing experiences. SEO strategies were only focused on writing blogs.
Podcasts and video, despite exponential growth in popularity among content consumers, were being neglected because most businesses assumed they'd require too many resources, with too little return on their investment.
...and that's when he took matters into his own hands, rethinking content strategies and building out a program that leverages video podcasts in a way that drives massive content production across all major marketing channels.
His strategy proved successful immediately when his small team of 5 marketers began building 3x the amount of marketing content than their dedicated 20-person creative team, and at a fraction of the cost.
Since then, Mark has implemented his content program at two other global firms with the same impressive results.
Today, Mark is passionate about sharing his approach to CMOs who desire a more modern, agile system for content building.
