Mana Ionescu

Most companies believe that successful marketing starts with creativity and pretty designs. In the social media space too much attention is being placed on fuzzy concepts such as “likes” and “engagement,” and the burning “ROI” question is often ignored.

But the BEST marketing starts with data. From understanding who your customer are, and where they hang out online, to evaluating and evolving your current marketing activities, data will be your best marketing ally.

This presentation will teach you how to:
* make data-driven social media marketing decisions
* establish benchmarks and KPIs
* use the best tools and techniques to track campaign data
* evaluate your social media marketing ROI
* gain demographic and other insights from your social media work

Bonus: The Daily Social Media Workouts(tm) ROI edition - a cheatsheet to guide your social media measurement work

Over the past few years there's been quite a bit of concern and studies that looked to understand the impact of social media on mental health.

In a recent paper Dr. Kuss and Mark D. Griffiths "reviewed the latest research on the topic and showed that social media use for a minority of individuals is associated with a number of psychological problems, including anxiety, depression, loneliness, Attention Deficit Hyperactivity Disorder, and addiction. Because social media is most frequently accessed via smartphones, their usage is intimately intertwined and their mobile nature contributes to excessive checking habits, which often derives from what is commonly labeled as the ‘fear of missing out’ (FOMO)."

One of the solutions to reduce the negative effect of social media overuse is to do a detox. In this episode we talk about social media addiction, what dopamine's got to do with it, how to detox and take back control of technology.

The presentation will address strategies and tactics for the B2B business looking to tap into the full potential of social networks to create new profitable connections and generate leads. During the course you will learn how to find your targets, on Twitter, LinkedIn and forums, how to build relationships through compelling content and dialogue and how to convert these new relationships into vetted leads. We will look at tools, tips, hacks, best practices, marketing automation and checklists that will help you build a process and a routine to do the most with your precious social media time.

Social Media
How to fit social media into your day, plans or departments
Social media is about people – how to find yours
How to become popular with your social media audiences
Going beyond the “like” – How to get your captive audiences to act
How to move your social media contacts into the top of the sales funnel - outreach, email marketing and marketing automation
Got results? Now do more

If you are looking to get into digital marketing, interviewing for a digital marketing role, or hiring someone for a digital marketing role and need to evaluate if they have what it takes to analyze the effectiveness of your digital marketing campaigns, this session is for you.

There are many useful digital marketing analytics courses out there, but many of them skip the pre-requisites to digital marketing. In this talk, I cover the 4 fundamental concepts (plus a bonus one) that will make diving into digital analytics so much easier.